ElectronX

Product Marketing

• Own total platform ADV, account activation rates, and revenue — the market health metrics that define ElectronX’s commercial success
• Build and execute the GTM plan to reach funded account goals, the vast majority of which are actively trading by the end of 2026
• Segment and prioritize the full addressable market; partner with the Strategic Sales lead on coverage of the top institutional names
• Report weekly pipeline and market health metrics to the CEO: funded account velocity, account type mix, activation rates by segment, spread quality
• Own onboarding and activation for all accounts — once an account is signed by any seller, it enters your activation system
• Design and run a high-velocity activation engine: repeatable processes, scoring frameworks, and outreach sequencing that convert pipeline into first trades
• Deploy AI tooling across the commercial workflow — research automation, outreach personalization, predictive account prioritization
• Run quarterly institutional account reviews in partnership with the Strategic Sales lead; you own platform utilization and growth metrics
• Manage and develop a team of Account Executives, Revenue Operations Associates, and a Marketing Manager
• Install and continuously improve the revenue stack: CRM hygiene, lead scoring, pipeline velocity metrics, activation tracking, outreach sequencing
• Build incentive structures for the team that drive the right outcomes at every stage of the funnel — tied to platform volume growth and net-new funded account acquisition
• Own and develop the Marketing Manager’s mandate: content, social, events, and brand — with a clear line from every investment to funded account growth
• Instrument the customer journey from first login to first trade; bring market intelligence directly into roadmap decisions
• Be a true commercial voice in decision making, alongside the CEO, COO, and Head of Product — not just a downstream consumer of what gets built
• Contribute to ElectronX’s customer education program as a key content contributor and strategic advisor on what the market needs to hear

Head of GTM, Revenue