Electric

Product Marketing Manager

Electric

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California, Colorado

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Salary

💰 $130,000 - $145,000 per year

Job Level

Mid-LevelSenior

About the role

  • Who We are: Electric empowers small and medium-sized businesses with everything they need to take control of their IT and security environment.
  • Our best-in-class software provides SMBs with the insights and tools to make IT easy (even if you’re not an IT expert)! From mobile device management to employee onboarding and offboarding, SMBs can manage their IT with transparency and confidence in the Electric IT Hub.
  • Our employees are our most valuable asset. We have a people-first culture that prioritizes inclusion, support, growth, and development. You're not just an employee here; you're an important part of our community and our mission to make IT easy and reliable for SMBs.
  • If you want to bring your skills to a highly collaborative team, are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to SMBs across the US, read on.
  • Overview: The Product Marketing Manager will lead the strategy and execution for product marketing initiatives and partner go-to-market programs. This position collaborates cross-functionally with Customer Success, Sales, and Partner teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth through strategic partner relationships and product positioning. This person needs to be a good writer with a proven track record of translating product insights into compelling content and positioning.
  • What You’ll Do: Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
  • Work closely with Product, Sales, and Partner teams to understand product capabilities and translate them into compelling positioning and messaging for target audiences.
  • Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
  • Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
  • Collaborate with cross-functional teams (especially CS, Sales, Partners, Product, and Design) to drive product adoption and implement seamless partner marketing programs.
  • Develop marketing materials that clearly communicate value propositions, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards.
  • Create and execute product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
  • Define detailed campaign briefs, content requirements, and success metrics in collaboration with design, sales enablement, and analytics teams, covering messaging frameworks, audience targeting, and performance tracking.
  • Manage the full marketing campaign lifecycle, from ideation to execution and optimization, ensuring timely delivery of high-impact marketing assets.
  • Represent the company at partner events, trade shows, and industry conferences to build relationships and generate demand.
  • Who You Are: 3+ years of experience in a product marketing role in a SaaS or tech company
  • Experience with partner marketing, channel programs, and creating marketing materials for technical products and services.
  • Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems.
  • Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups.
  • Proven experience leading cross-functional marketing initiatives and partner programs across multiple departments.
  • Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly.
  • Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc). Experience with partner portal technologies is a plus.

Requirements

  • 3+ years of experience in a product marketing role in a SaaS or tech company
  • Experience with partner marketing, channel programs, and creating marketing materials for technical products and services.
  • Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems.
  • Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups.
  • Proven experience leading cross-functional marketing initiatives and partner programs across multiple departments.
  • Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly.
  • Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc). Experience with partner portal technologies is a plus.