Eleanor Health

Content Manager

• Content Calendar Management: Develop and maintain a content calendar aligned with marketing campaigns and organizational priorities.
• Content Creation: Write engaging and high-quality content for multiple formats, including website copy, blog articles, social media posts, ad copy, video storyboards, e-books, and more.
• SEO Optimization: Apply SEO best practices to ensure content improves organic search performance and supports traffic growth.
• Storytelling: Partner with clinical teams and members to capture authentic stories that reflect Eleanor Health’s mission and impact.
• Campaign Support: Collaborate with the Paid Digital Marketing Manager to develop ad copy and content assets for digital campaigns.
• Brand Voice Consistency: Ensure all content reflects Eleanor Health’s brand voice and tone across all channels.
• Performance Analysis: Track content performance metrics (traffic, engagement, conversions) and optimize future content based on insights.
• Cross-Functional Collaboration: Work closely with design, digital, and communications teams to deliver cohesive and impactful campaigns.

Content Strategist