Elara Capital

Payer & Media Growth Specialist

Elara Capital

full-time

Posted on:

Location Type: Remote

Location: Connecticut • Massachusetts • United States

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Job Level

Junior

About the role

  • Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach
  • Develop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcements
  • Manage and execute digital media strategies designed to grow private pay referrals across New York
  • Recommend and implement social media strategies to increase engagement and brand visibility
  • Draft clear, professional communications that reflect Elara Caring’s brand and mission
  • Manage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead-tracking systems
  • Maintain accurate databases of contacts, referral sources, and campaign engagement data
  • Track performance metrics including click-through rates, engagement levels, lead generation, and conversion rates
  • Analyze campaign performance and provide actionable insights and reporting to leadership
  • Collaborate with internal stakeholders to align messaging and outreach with growth priorities
  • Provide responsive, professional communication support to internal and external stakeholders
  • Uphold Elara Caring’s mission, values, and commitment to high-quality patient care
  • Maintain confidentiality and compliance with HIPAA and company policies
  • Perform other duties and projects as assigned

Requirements

  • Bachelor’s degree in Communications, Business, Marketing, or a related field (preferred but not required)
  • 1–2 years of experience in marketing support, communications, outreach, or customer-facing roles
  • Experience in healthcare, home care, or digital outreach environments is a plus
  • Experience working with email marketing platforms, social media tools, and CRM systems
  • Strong written and verbal communication skills with the ability to create professional digital content
  • Working knowledge of digital marketing tools and analytics platforms
  • Strong organizational skills and attention to detail
  • Ability to manage multiple priorities in a fast-paced environment
  • Strong collaboration skills with the ability to work independently while supporting team goals
  • Professional judgment and customer-service mindset
  • Knowledge of the healthcare or home care industry preferred
Benefits
  • A collaborative and supportive work environment
  • A meaningful opportunity to positively impact lives every day
  • Competitive compensation packages
  • Tuition reimbursement for full-time employees
  • Free continuing education opportunities for all team members
  • Clear paths for career growth and advancement
  • Comprehensive medical, dental, and vision insurance
  • 401(K) with employer match
  • Generous paid time off, including holidays and family/pet bereavement
  • Pet insurance for your furry family members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital content developmentemail marketingsocial media strategycampaign managementperformance metrics analysisdigital marketing toolsanalytics platformslead generationconversion rate trackingcommunication support
Soft Skills
strong written communicationstrong verbal communicationorganizational skillsattention to detailcollaboration skillsability to manage multiple prioritiesprofessional judgmentcustomer-service mindsetindependent workresponsive communication