Elanco

Shopper Marketing Specialist, Pet Health

Elanco

full-time

Posted on:

Location Type: Office

Location: Antwerp • Belgium

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About the role

  • The Shopper Marketing Specialist will be responsible for developing and implementing marketing strategies and programs specifically targeted at the point of sale (mainly pharmacies, pet shops)
  • Define and implement the Shopper Marketing strategy for the Elanco Pet Health product portfolio in Benelux
  • Identify key insights into the purchasing behaviors of pet owners across various channels (mainly pharmacies, pet shops)
  • Develop and implement Shopper Marketing & Category Management programs, promotions, Point of Sale (POS) materials, planograms, detailers, displays, and in-store activities
  • Coordinate the development, production and distribution of in-store marketing materials, ensuring quality and consistency with brand image
  • Monitor and analyze the performance of Shopper Marketing/Category Management activities (e.g., sell-out data, visibility, ROI of promotions)
  • Work closely with Sales teams to ensure effective implementation of programs at the point of sale

Requirements

  • Fluent in Dutch, French, English (written and spoken)
  • Bachelor's degree required (and Master degree is an asset)
  • Minimum of 2-3 years of experience in Shopper Marketing, Trade Marketing, or Brand Marketing, preferably within the Pet Industry, FMCG, consumer health
  • Good attitude: ability to work proactively, independently and collaboratively in a team, managing multiple projects simultaneously
  • Good communication, negotiation, and presentation skills
Benefits
  • Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Shopper MarketingCategory ManagementMarketing StrategiesPromotionsPoint of Sale (POS) MaterialsPlanogramsDisplaysIn-store ActivitiesPerformance AnalysisSell-out Data
Soft skills
ProactiveIndependentCollaborativeProject ManagementCommunication SkillsNegotiation SkillsPresentation Skills
Certifications
Bachelor's DegreeMaster's Degree