Eko Health

Paid Social Channel Marketing Manager

Eko Health

full-time

Posted on:

Location Type: Hybrid

Location: Emeryville • California • United States

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Salary

💰 $130,000 - $150,000 per year

About the role

  • Own end-to-end strategy and execution for paid social campaigns across meta, tiktok, and other social platforms.
  • Develop and implement full-funnel media plans that drive brand awareness, acquisition, and retargeting performance for healthcare professionals.
  • Manage and optimize campaigns within platforms to drive strong ROAS and effectively scale media spend.
  • Collaborate with the creative marketing team to develop compelling ad assets and landing page experiences tailored to each channel and campaign.
  • Define and manage budgets across channels by continuously reviewing and adjusting media spend to achieve scale while aligning with performance targets.
  • Lead audience segmentation strategies to build and refine high-performing audience cohorts.
  • Stay ahead of industry trends, including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy.
  • Test new ad formats and audience types to uncover untapped growth opportunities, following a structured test-and-learn plan.
  • Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience.
  • Contribute to Eko’s broader marketing strategy by sharing learnings and helping shape the future of full-funnel acquisition.

Requirements

  • 4+ years of experience managing meta and tiktok campaigns at a direct-to-consumer brand.
  • Proven success overseeing full-funnel media campaigns with at least $500K monthly spend across platforms.
  • Deep understanding of key performance metrics (e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and media attribution approaches.
  • Strong analytical skills with the ability to translate data into actionable strategies, customer insights, and performance optimizations.
  • Experience working with creative and analytics teams to build high-performing creative and audience experiences.
  • Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment.
  • Experience marketing to digital health, medtech, or DTC audiences is a plus.
  • A creative and entrepreneurial mindset—comfortable testing new ideas quickly and scaling what works.
  • Excellent communication, collaboration, and project management skills.
  • Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities.
Benefits
  • The opportunity to work on products that impact the health of millions of people.
  • Generous paid-time off
  • Stock incentive plans
  • Medical/Dental/Vision, Disability + Life Insurance
  • One Medical membership
  • Parental Leave
  • 401k Matching
  • Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
  • Learning and Development stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social campaignsfull-funnel media plansaudience segmentationkey performance metricsROASCPMCPVCTRLTVmedia attribution
Soft Skills
analytical skillscommunicationcollaborationproject managementself-motivatedprioritizationadaptabilitycreativityentrepreneurial mindsetperformance optimization