Eko Health

Head of Performance Marketing

Eko Health

full-time

Posted on:

Location Type: Hybrid

Location: Emeryville • California • United States

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Salary

💰 $210,000 - $230,000 per year

Job Level

Lead

About the role

  • Lead and scale Eko’s paid & earned media marketing efforts for the Direct Devices business unit across Social, Influencers, Search, Programmatic, Offline, Audio, Email/SMS, and Partnerships —managing both in-house talent and external agencies to drive efficient growth.
  • Guide the development of growth-focused creative, setting the priorities for video, static, and audio ad production based on performance insights and customer research, working closely with our in-house creative team and external creative agencies.
  • Own the campaign calendar and channel execution for key messaging moments, limited edition colorways, price promotions, and industry events—ensuring timely, cohesive, and high-performing campaigns.
  • Drive forecasting, performance reporting, and OKR setting for the direct business, including Revenue, ROAS, and contribution margin, ensuring the team hits targets through strategic planning and continuous optimization.

Requirements

  • 5+ years of experience leading performance marketing at a high-growth DTC brand.
  • Deep hands-on experience managing several of the following channels for direct response objectives: Paid Social, Paid Search, Display, YouTube, Linear TV, CTV, Influencer, Affiliate, Radio, Podcast, Direct Mail.
  • In-depth understanding of content asset development across a breadth of styles, medium, and sources (from still photography to moving, video, to user-generated content)
  • Experience managing a team of performance channel managers with a track record of growing, coaching and developing talent.
  • Creative thinker who is full of ideas, but follows a structured test-and-learn approach; recognizes patterns, forms hypotheses, can clearly identify next steps from test results.
  • Experience setting objectives and measurable goals, determining budgets, and delivering against bookings, revenue, and ROAS targets.
  • Experience determining the “true ROI” of marketing initiatives by leveraging a variety of different marketing measurement methodologies (i.e., last-click, pixel/tag-based, survey-based, MMM, geo/holdout tests, etc.).
  • Able to manage effectively at macro and micro levels; equally comfortable planning long term strategy with our executive team and getting hands-on with a channel manager to analyze and interpret test results or performance trends.
  • Humble and zero ego in spite of expertise—easy to work with, great cross-functional collaborator, and someone who is open to and welcomes their POV being challenged.
  • Hungry to drive results and motivated first and foremost to grow the business.
  • Enterprising “doer,” with an ownership mentality and a bias towards action. Some portion of your work will be hands-on, even as an executive in the company.
  • Top-notch analytical skills.
  • Structured thinker and communicator.
  • Sense of humor -- we take our work seriously and ourselves un-seriously.
Benefits
  • Generous paid-time off
  • Stock incentive plans
  • Medical/Dental/Vision, Disability + Life Insurance
  • One Medical membership
  • Parental Leave
  • 401k Matching
  • Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
  • Learning and Development stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid socialpaid searchdisplay advertisingYouTube advertisinglinear TVCTVinfluencer marketingaffiliate marketingmarketing measurement methodologies
Soft Skills
creative thinkingstructured test-and-learn approachteam managementcross-functional collaborationanalytical skillsstructured communicationownership mentalityresults-drivenhumilityadaptability