Eko Health

Director of Enterprise Marketing

Eko Health

full-time

Posted on:

Location Type: Hybrid

Location: Emeryville • California • United States

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Salary

💰 $200,000 - $225,000 per year

Job Level

Lead

About the role

  • Own enterprise demand generation strategy, including accountability for marketing-sourced and marketing-influenced pipeline.
  • Build and execute digital marketing programs across channels including email automation, paid media, webinars, content marketing, and SEO/SEM.
  • Develop automated lifecycle marketing and lead nurture programs that move prospects through the enterprise sales funnel.
  • Partner closely with enterprise sales leadership to align marketing programs with priority accounts, territories, and pipeline targets.
  • Implement and scale account-based marketing (ABM) programs targeting health systems and enterprise healthcare organizations.
  • Manage enterprise performance marketing campaigns including paid LinkedIn and digital lead generation programs.
  • Track and report marketing performance, including pipeline contribution, conversion metrics, and campaign ROI
  • Develop key enterprise sales enablement materials such as decks, case studies, and customer success stories.
  • Manage marketing technology and automation platforms supporting lead generation, attribution, and campaign execution.
  • Manage external agencies and support development of the enterprise marketing team.
  • Partner cross-functionally with Product, Clinical, Sales, and Regulatory teams to ensure messaging aligns with product capabilities and approved claims.
  • *Other duties as assigned.*

Requirements

  • Bachelor’s degree or equivalent practical experience
  • 7+ years of B2B marketing experience, preferably in healthcare SaaS, digital health, or enterprise software
  • Proven experience building demand generation programs that drive measurable enterprise pipeline growth
  • Strong experience with marketing automation, email lifecycle marketing, and digital demand generation
  • Strong analytical skills with experience measuring campaign performance and pipeline impact
  • Excellent written, communication, and organizational skills
  • Ability to operate effectively in a fast-paced, high-growth environment
  • Ability to perform the essential functions of the role with or without reasonable accommodation
  • Experience managing marketing technology platforms such as HubSpot, Marketo, or Salesforce
Benefits
  • Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives
  • Committed to building a diverse and inclusive team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationdigital marketingemail automationpaid mediawebinarscontent marketingSEOSEMlifecycle marketinglead nurture
Soft Skills
analytical skillswritten communicationorganizational skillsability to operate in fast-paced environment
Certifications
Bachelor’s degree