EGOR Managementberatung

Growth Marketing

• Develop and implement the growth and corporate strategy
• Open up new market segments, target audiences and sales channels
• Further develop the e‑commerce business model and digital sales strategy
• Identify additional service and growth opportunities
• Responsible for sustainable revenue and margin growth
• Optimize the entire customer journey
• Further develop pricing, assortment and commercial strategies
• Provide strategic direction for SEO, SEA, performance marketing and CRM
• Leverage modern technologies and AI-based approaches to optimize internal processes and customer experiences
• Develop data-driven control models and KPI systems
• Work closely with IT, Operations and Executive Management
• Evaluate and evolve the technological infrastructure
• Build strategic partnerships and cooperation models

Director, Growth & Digital Commerce