effect

Ecommerce

• Maintenance and further development of our online shop (content, products, collections, landing pages)
• Close collaboration with our web developer on new features, optimizations, and technical adjustments
• Testing and quality assurance in the shop (usability, mobile optimization, checkout, bugs, etc.)
• Support with the execution of campaigns, product launches, and promotions in the shop
• Conversion optimization (CRO): analysis of user behavior and implementation of concrete improvements
• Participation in tracking, data structure, and shop performance (e.g., Google Analytics, Pixel, events)
• SEO basics in the shop (structure, meta data, internal linking)
• Liaison with marketing (ads, newsletter, social) to ensure optimal shop integration

E-Commerce Manager