effect

Marketing

• Strategic planning, management and scalable development of Meta and Google campaigns in the premium D2C segment
• Precise targeting of a high‑spending, discerning audience with a clear premium positioning
• Independent management of large ad budgets with a focus on profitability, new-customer ROAS, and sustainable growth
• Design and continuous optimization of high‑quality funnel structures, including conversion-focused, mobile-optimized landing pages
• Close collaboration with the creative team and founders to develop high-performing static and video ads
• KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment
• Ongoing testing of creatives, hooks, and audiences while respecting brand aesthetics and positioning

Luxury Performance Media Buyer – Meta, Google

Ecommerce

• Pflege und Weiterentwicklung unseres Online Shops (Content, Produkte, Collections, Landingpages)
• Enge Zusammenarbeit mit unserem Webentwickler bei neuen Features, Optimierungen und technischen Anpassungen
• Testing und Qualitätssicherung im Shop (Usability, Mobile-Optimierung, Checkout, Bugs etc.)
• Unterstützung bei der Umsetzung von Kampagnen, Launches und Aktionen im Shop
• Conversion-Optimierung (CRO): Analyse von Nutzerverhalten und Ableitung konkreter Verbesserungen
• Mitwirkung bei Tracking, Datenstruktur und Shop-Performance (z. B. Google Analytics, Pixel, Events)
• SEO-Basics im Shop (Struktur, Meta-Daten, interne Verlinkung)
• Schnittstelle zu Marketing (Ads, Newsletter, Social) zur optimalen Shop-Integration

E-Commerce Manager, 20 Std./Woche

• Maintenance and further development of our online shop (content, products, collections, landing pages)
• Close collaboration with our web developer on new features, optimizations, and technical adjustments
• Testing and quality assurance in the shop (usability, mobile optimization, checkout, bugs, etc.)
• Support with the execution of campaigns, product launches, and promotions in the shop
• Conversion optimization (CRO): analysis of user behavior and implementation of concrete improvements
• Participation in tracking, data structure, and shop performance (e.g., Google Analytics, Pixel, events)
• SEO basics in the shop (structure, meta data, internal linking)
• Liaison with marketing (ads, newsletter, social) to ensure optimal shop integration