EF Education First Teachers

Digital Marketing Specialist

EF Education First Teachers

full-time

Posted on:

Location Type: Hybrid

Location: Cambridge • Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $70,000 - $80,000 per year

About the role

  • Support Marketing Strategists, Specialists, and Creative teams to plan and execute integrated marketing campaigns across channels including email, direct mail, paid media, web, and more
  • Play an active role in briefing the media agency on upcoming campaigns with objectives and campaign details clearly defined. Own day-to-day campaign execution, including trafficking assets across platforms and channels
  • In partnership with the media agency, QA all campaign assets (creative, copy, targeting, URLs, tracking) and provide clear, constructive feedback
  • Manage and track timelines for multi-channel campaigns, ensuring delivery on time and within scope
  • Collaborate closely with external media agency to coordinate execution, optimize performance, and ensure alignment with campaign goals
  • Monitor and analyze campaign performance across digital channels, including web traffic, paid media, email, leads, and conversions and work alongside media agency for ongoing optimizations
  • Translate performance data into insights by identifying trends, opportunities, and recommendations to improve engagement and efficiency
  • Research market, audience, and industry trends to generate ideas that inform creative development and campaign strategy
  • Proactively share insights and best practices with internal partners to support performance goals and experimentation

Requirements

  • A results-driven, collaborative digital marketer with 3–5 years of experience in an agency or in-house marketing environment
  • Proven experience managing large-scale, multi-channel direct response campaigns
  • Hands-on experience managing paid media platforms, including: Meta (Facebook/Instagram), TikTok. Google Ads (Search, YouTube, Display), Bing, Pinterest
  • Highly data-driven and analytical, with experience evaluating campaign performance, audience behavior, creative effectiveness, and CPA targets
  • Strong organizational and time-management skills with the ability to juggle multiple campaigns simultaneously
  • Able to think strategically while executing tactically
  • A strong collaborator who partners effectively with cross-functional teams including creative, analytics, and external agencies
  • Proficient in Microsoft Excel and PowerPoint
  • Meta and/or Google Ads certifications are a plus
Benefits
  • Commitment to professional growth: robust monthly calendar of trainings and workshops
  • Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
  • Exciting business travel opportunities
  • 25% company match on your 401(k) contributions
  • Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
  • Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
  • Access to fertility care and family-building support
  • Wellness benefits including a yearly fitness reimbursement
  • Frequent social and learning events, including access to our employee-run resource groups
  • Robust Employee Assistance Program
  • Tenure-based sabbatical eligibility
  • EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
  • Discounts at local venues and businesses
  • Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign managementdata analysismulti-channel marketingpaid media managementperformance optimizationcreative developmentaudience behavior evaluationdirect response campaignscampaign performance evaluation
Soft Skills
collaborationorganizational skillstime managementstrategic thinkingcommunicationconstructive feedbackinsight sharingproblem-solvingcreativityadaptability
Certifications
Meta Ads certificationGoogle Ads certification