Product Marketing Specialist
Eduphoria! Inc.
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Salary
💰 $85,000 per year
About the role
- Conduct market research to identify trends, competitor activities, and customer insights
- Monitor competitor activities, industry trends, and emerging technologies to inform strategies
- Develop and maintain a compelling value proposition for Eduphoria's products
- Create and execute marketing campaigns across digital, social media, and email channels
- Align marketing efforts with sales goals and collaborate closely with the Sales team
- Provide the Sales team with necessary tools, including product demos and competitive insights
- Develop joint marketing campaigns targeting specific customer segments with the Sales team
- Gather and share customer feedback to inform product development and marketing strategies
- Collaborate with the Content Marketing Specialist to execute a content strategy aligned with marketing goals
- Plan and execute product launches in coordination with the Product team
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 2+ years of experience in product marketing, preferably in the K-12 education technology sector
- Strong analytical skills with the ability to conduct market research and analyze data
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools and platforms
- Ability to work collaboratively with cross-functional teams
- Strong project management skills and attention to detail
Benefits
- Medical & Dental Insurance: The company covers 100% of premiums for employee and their dependents
- HSA - Employer contributes monthly to cover employee's individual deductible
- Unlimited flexible PTO
- 11 Holidays, as well as 2 weeks at the end of the year to rest and recharge
- 401k with 3% employer match, pre-tax / Roth options
- Long-Term Disability
- $50,000 Life Insurance Policy for the employee
- Cell Phone/Internet Service Stipend
- Paid Parental Leave
- Employee Assistance Program
- Assortment of voluntary policies (Vision, MASA, Critical Illness, Accident, Supplemental Life Insurance, and more)
- Reimbursement for business-related expenses
- Professional Development Opportunities with leadership support
- Friendly, collaborative, small company environment with a technically progressive culture/focus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchdata analysisproduct marketingdigital marketingcampaign executioncontent strategyproduct launchescustomer insightsvalue propositionproject management
Soft Skills
analytical skillswritten communicationverbal communicationcollaborationattention to detail
Certifications
Bachelor's degree in MarketingBachelor's degree in Business