Education Dynamics, Inc.

Digital Marketing

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
• Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
• Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
• Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
• Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
• Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
• Manage relationships with multiple vendors, working closely to improve budget and performance
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
• Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component's role in the big picture of their digital footprint

Digital Marketing Strategist

Coach

• Responsible for all aspects of the student recruitment process for client institutions
• Direct point of contact for prospective students on all questions related to client programs, application processes, and enrollment information
• Manage a large database of prospective student inquiries, handling 100+ calls per day at times
• Engage in conversations with a variety of individuals daily, focusing on identifying their interests and highlighting relevant features of the program they are interested in
• Provide detailed and accurate program information to ensure the prospective student is positioned to make a fully informed decision in instances where the prospect is a strong match for the client program
• Manage all aspects of the recruitment pipeline for the accounts assigned including interviewing prospective students and managing the enrollment process
• Assist in document collection including previous transcripts, resumes, letters of reference, etc.
• Discuss program information with highly informed prospective students thoroughly
• Work independently, but collaborate with management and clients to create and execute effective enrollment processes and strategies
• Interact directly with clients, face-to-face, via phone, and email
• Update all interactions in a CRM to ensure a high level of prospective student service
• Manage paperwork, pay attention to detail, and provide accurate updates to account leads and management as needed
• Maintain compliance in all areas of the role

Digital Marketing Strategist

Senior Enrollment Coach