edubily® Biochemie & Lifestyle

Lead Paid Marketing & Growth Manager

edubily® Biochemie & Lifestyle

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • You design and implement a scalable performance marketing strategy that enables long-term, profitable growth across the entire Vitasauri portfolio.
  • You are responsible for end-to-end management and optimization of all relevant performance channels across the funnel — from demand generation to qualified leads, with a focus on search ads (SEA) and paid social.
  • You implement a structured test-and-learn approach and continuously iterate on creatives, audiences, bidding strategies, and landing pages to improve conversion rates and efficiency.
  • You ensure clean tracking, valid attribution, and transparent performance reporting to provide reliable decision-making data for management.
  • You take responsibility for budget planning and forecasting, as well as flexible allocation of spend based on CPA, ROAS, and additional revenue potential.
  • You identify new growth opportunities and systematically test additional channels, audiences, and scaling approaches to continuously expand the paid strategy.
  • You work closely with internal stakeholders (e.g., Creative, Product, Data) to ensure all growth initiatives are optimally integrated across the customer journey.
  • You develop structures, processes, and best practices in performance marketing and lay the foundation for building a dedicated performance team in the future.

Requirements

  • At least 6 years of relevant professional experience in performance marketing with strong hands-on expertise in paid search, paid social, and conversion optimization.
  • Experience managing large marketing budgets and a proven track record of improving CPA, ROAS, and conversion rates.
  • Strong analytical skills combined with a pragmatic, execution-focused mindset.
  • Excellent technical understanding across the full performance setup (marketing platforms, tracking, CRO, CRM/automation).
  • A strong sense for families' needs and the ability to incorporate this perspective into your work.
  • Independent working style, empathy for the mission, and enthusiasm for driving a growing project with a clear purpose.
  • Confident presence and clear, persuasive communication skills.
  • Very good German language skills (at least C1).
Benefits
  • Remote-first: You can work fully from home.
  • Flexible hours: In addition to our core working hours (09:00–15:00), you can organize your day flexibly.
  • Development opportunities: We support your professional development with a four-figure development stipend.
  • Employee discounts: Exclusive benefits for employees — 50% off products from the Vitasauri® and edubily brands.
  • Childcare bonus: We provide a tax-free childcare allowance of up to €300 per month for children in daycare or kindergarten.
  • Internet allowance: We contribute up to €50 per month toward your internet costs.
  • Birthday off: You automatically receive an extra day off on your birthday.
  • An extra €50 net per month — as a voucher of your choice or for Urban Sports Club, tax- and social security-free.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid searchpaid socialconversion optimizationbudget planningforecastingCROtrackingCPAROAS
Soft Skills
analytical skillsexecution-focused mindsetempathyindependent working stylecommunication skillspersuasive communicationenthusiasmcollaborationcreativityproblem-solving