EdReports.org

Content Marketing Manager

• Develop and implement a content strategy that supports organizational goals, drives audience engagement, and increases visibility.
• Write and edit high-quality content across channels, including web, blog, email, landing pages, and FAQs.
• Partner closely with Product, UX, and Academic teams to develop clear, engaging content for new product launches, review updates, and milestones that reflect EdReports’ brand values and deepen understanding for diverse PK-12 education audiences.
• Support the development of thought leadership content and organizational storytelling that highlights EdReports’ learning, impact, and strategic direction.
• Collaborate with cross-functional teams to ensure consistent, user-friendly messaging across EdReports’ tools, reports, and digital experiences.
• Lead SEO and AI search optimization efforts, including keyword research, metadata strategy, and site audits.
• Manage EdReports’ email marketing strategy, including content development, list management, and performance tracking via Pardot.
• Track content performance using analytics and apply insights to refine strategy and improve outcomes.
• Contribute to cross-functional projects that capture and share lessons from pilots, user research, and stakeholder engagement.
• Other relevant duties as assigned to support the organization's strategic goals, with the expectation that all EdReports employees remain flexible and adaptable to evolving responsibilities.

Lead, Content Strategy

Product Designer

• Design and iterate user-centered website features and UI components that improve usability, accessibility, relevance, and clarity of information.
• Participate in product discovery by creating wireframes and prototypes, and by conducting user research (interviews, usability testing, surveys) in partnership with the product manager.
• Collaborate with engineers, product managers, project managers, subject-matter experts, and other internal stakeholders to ensure designs are feasible and aligned with organizational goals.
• Deliver high-fidelity design assets for use on the website and collaborate with engineers in the implementation of the design.
• Champion accessibility and inclusive design, ensuring compliance with WCAG standards and best practices.
• Support testing and quality assurance to confirm that designs are implemented accurately, mobile-friendly, and accessible.
• Use analytics, data, and user feedback to continuously evaluate and refine the website experience.
• Support the design of effective marketing artifacts including funder-facing materials.
• Other relevant duties as assigned to support the organization's strategic goals, with the expectation that all EdReports employees remain flexible and adaptable to evolving responsibilities.

Lead, Content Strategy

Lead, UX Designer