Ediphi

Performance Marketing

• Own Ediphi’s demand generation strategy to hit monthly and quarterly pipeline targets.
• Plan and execute integrated campaigns that create sales conversations with preconstruction and estimating leaders.
• Build scalable campaign plays across channels, including paid search and paid social, retargeting, content syndication, and email promotion (in partnership with Content Marketing).
• Partner with Content Marketing and Product Marketing to package existing assets into high-performing demand programs, including webinar themes, landing pages, CTAs, and conversion paths.
• Work with Sales and RevOps on audience targeting, lead routing, campaign tracking, and closed-loop reporting in Salesforce.
• Improve conversion rates across key funnel moments (ad to landing page, landing page to form fill, form fill to meeting) through testing and iteration.
• Own campaign reporting and share performance insights with the GTM team, including pipeline created, conversion rates, and cost efficiency by channel.
• Lead Ediphi’s webinar and virtual event program end to end, including topic planning, speaker coordination, promotion, follow-up, and performance reporting.
• Pre and post marketing and lead follow up for marquis industry events
• Manage the demand gen calendar and keep Sales aligned on what is launching, who it’s for, and how to follow up.
• Establish repeatable processes for planning, launching, and measuring campaigns so performance improves quarter over quarter.

Senior Demand Generation Manager

Product Manager

• Partner with engineering, design, GTM, and support teams to define, build, and launch new product features for Ediphi’s core estimating and contracting workflows
• Understand customer needs and market trends through internal and external discovery, user feedback, and competitive analysis
• Translate customer insights into actionable product requirements and user stories
• Prioritize features and manage the product backlog, balancing customer value, technical feasibility, and business goals
• Define success metrics for features and track adoption and performance post-launch
• Collaborate with sales, customer success, and marketing to ensure smooth go-to-market and feedback loops
• Contribute to product strategy discussions and long-term roadmap planning

Senior Demand Generation Manager

Staff Product Manager