Edify Education

Mid-Level Performance Analyst – Growth

Edify Education

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • Brazil

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About the role

  • Responsible for managing and optimizing Edify’s paid media channels (Meta Ads, Google Ads and LinkedIn Ads), focusing on investment efficiency and generation of qualified leads.
  • Directly involved in planning, executing and optimizing campaigns for different funnel stages (top, middle and bottom), aligned with inbound strategy and commercial lead generation.
  • Strong responsibility for data and performance analysis, monitoring metrics such as CPL, CPA, CAC, conversion rate, ROAS and contribution to ACV.
  • Central role in turning data into actionable insights, supporting strategic decisions on media mix, budget reallocation and channel prioritization.
  • Ensure quality tracking and data integrity, using advanced Google Analytics (GA4), UTMs, conversion events and CRM integrations.
  • Regular use of Google Sheets and automations (e.g., Zapier) for consolidating, processing and visualizing media and funnel data.
  • Ongoing execution of A/B tests on creatives, audiences, copy and landing pages, documenting learnings to scale what works.
  • Constant interface with Growth, Branding and Commercial teams, contributing to clear, business-impact-oriented reports.

Requirements

  • Analytical, data-driven mindset
  • Organized
  • Business-oriented
  • Ability to make performance-driven decisions
Benefits
  • Health plan 🩺
  • Dental plan 🦷
  • Meal/food allowance on the CAJU card 🥗
  • Edify Online — continuous English learning platform 🌎
  • Continuous learning: we promote a culture of ongoing learning focused on both soft and hard skills 💻
  • Birthday day off 🎂
  • Childcare or babysitter assistance 🍼
  • Extended maternity leave (6 months) 🍼
  • Extended paternity leave (20 days) 🍼
  • Gympass 🏋🏾
  • Life insurance 💓
  • Flexibility (remote/hybrid options) 💻
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementcampaign planningdata analysisperformance analysisA/B testingconversion rate optimizationlead generationbudget reallocationmedia mix optimizationCPL
Soft Skills
analytical mindsetorganizedbusiness-orientedperformance-driven decision making