EDGE

VP Marketing

EDGE

full-time

Posted on:

Location Type: Office

Location: Abu Dhabi • United Arab Emirates

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Job Level

Lead

About the role

  • Define and execute EDGE Group’s global marketing strategy aligned with corporate objectives and long‑term growth plans.
  • Position EDGE as a leading international advanced technology and defense group across priority markets.
  • Act as a strategic adviser to executive leadership on market trends, competitive intelligence, and brand perception.
  • Drive cross‑pillar alignment to ensure integrated planning and execution across Marketing & Brand, Events, and Social Media & Digital Communications.
  • Own and evolve the EDGE brand architecture across subsidiaries and product lines.
  • Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
  • Oversee brand governance and ensure all content—marketing, digital, multimedia, and social—reflects a unified brand voice.
  • Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
  • Develop sector‑specific marketing strategies for defense, aerospace, cyber, autonomy, and emerging technologies.
  • Enable sales teams with high‑impact marketing tools, content, and market insights.
  • Support international market entry strategies and localization of marketing efforts.
  • Align marketing activities with government, defense, and sovereign stakeholder expectations.
  • Lead marketing efforts for major exhibitions, air shows, defense expos, and global industry events through the Events pillar.
  • Drive digital transformation across marketing platforms, channels, and analytics.
  • Leverage data, market intelligence, and performance metrics to optimize ROI and decision‑making.
  • Oversee EDGE’s digital presence, including website ecosystems, content platforms, and all social media channels.
  • Lead the social media & Digital Communications pillar to ensure integrated content creation, digital storytelling, and multimedia production.
  • Build and lead a high‑performing, multicultural marketing organization.
  • Lead the three marketing pillars with clear operating models, governance, and collaboration frameworks.
  • Establish best‑in‑class marketing processes, agency partnerships, and performance standards.
  • Mentor senior leaders and develop future marketing talent within the Group.

Requirements

  • 15+ years of progressive marketing leadership experience, including senior executive roles.
  • Proven track record in B2G, B2B, B2C, defense, aerospace, technology, or highly regulated industries, or within a major multinational corporation.
  • Strong understanding of complex sales cycles, government procurement, and stakeholder‑driven markets.
  • Demonstrated success in brand building, corporate marketing, and go‑to‑market strategy.
  • Preferred: Experience in defense, security, aerospace, cyber, or advanced technology sectors.
  • Exposure to international markets, particularly EMEA, Asia, and North America.
  • MBA or equivalent advanced degree.
  • Experience working within group or holding‑company structures.
Benefits
  • None specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybrand buildinggo-to-market strategydigital transformationcontent creationmultimedia productionperformance metricsmarket intelligencestakeholder engagementcross-pillar alignment
Soft Skills
leadershipstrategic advisingcollaborationmentoringorganizational skillscommunicationteam buildingdecision-makingstorytellingcultural awareness
Certifications
MBAadvanced degree