ECIS, the Educational Collaborative for International Schools

Product Marketing Manager

ECIS, the Educational Collaborative for International Schools

full-time

Posted on:

Location Type: Hybrid

Location: Kraków • Poland

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Go

About the role

  • - Go-to-Market Strategy: Co-develop and execute the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region.
  • - Product Positioning & Messaging: Craft clear, compelling positioning and messaging that differentiate your products in the market and address schools' unique needs.
  • - Customer Insights & Persona Development: Conduct market research to gather insights on target audiences, buyer personas, the competitive landscape, and customer needs. Translate the findings into actionable marketing strategies.
  • - Sales Enablement: Collaborate with our Sales Enablement team to equip the sales team with tools, collateral, and training to communicate the most compelling value proposition. This includes creating externally facing collateral such as case studies or product brochures.
  • - Content Development: Collaborate with branding and product teams to develop thought-leadership content, product videos, blog posts, webinars, white papers, and product documentation to drive awareness and engagement.
  • - Cross-functional Collaboration: Work closely with product managers to understand the roadmap and ensure the market is educated on new features, updates, and product benefits. Collaborate with customer success to ensure seamless onboarding and customer retention strategies.
  • - Performance Tracking & Optimization: Use data-driven insights to measure the effectiveness of product marketing efforts, optimize campaigns, and improve the overall customer journey across both platforms.

Requirements

  • - Experience: 2 years of experience in product marketing, ideally within B2B SaaS.
  • - Product Marketing Knowledge: Proven track record of successfully launching and marketing a SaaS product, focusing on adoption/revenue metrics, preferably within a multi-product, international environment.
  • - Desirable: Education Sector Knowledge: understanding the challenges schools, educators, and administrators face is a plus.
  • - Sales Enablement Skills: Experience developing sales collateral that effectively communicates product value and drives customer acquisition and retention.
  • - Analytical & Data-Driven: ability to analyze market data, customer insights, and product performance to inform marketing strategies.
  • - Cross-Functional Collaboration: Ability to work seamlessly with product, sales, customer experience, and marketing teams, ensuring alignment and consistent messaging.
  • - Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling content.
Benefits
  • - **Compensation** - Competitive salary and opportunities for career development (B2B)
  • - **Healthcare** - Limit for Medical coverage by LuxMed
  • - **Vacation **- We support work/life balance and offer generous Annual leave and Public Holidays
  • - **Wellbeing Resources** - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
  • - **Learning** - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
  • - **Team** - Friendly atmosphere, group activities, and corporate events
  • - **Equipment** - MacBook Pro or another laptop of your specification, peripherals, and displays included
  • - **Office** - Small but cozy office in Krakow for your convenience

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategymarket researchsales enablementcontent developmentperformance trackingdata analysiscustomer insightsSaaS product launchadoption metrics
Soft skills
cross-functional collaborationstrong communicationanalytical thinkingteamworkcustomer retentioncontent creationstrategic thinkingproblem-solvingrelationship buildingadaptability