Easol

Product Marketing

• Own the GTM operating system - revenue tools, lead-to-revenue process, pipeline governance, reporting, and sales execution efficiency.
• Ensure inbound and outbound demand is captured correctly, routed fast, worked consistently, and measured reliably from first touch through revenue.
• Partner with the Growth Marketing Manager to ensure campaign tracking standards, UTMs, and lifecycle mapping are correct and consistent.
• Maintain clean integration and tracking standards across GA4, ad platforms, enrichment tools, and any sales tooling.
• Define and maintain funnel definitions and stage exit criteria (MQL/SQL/SAO, opportunity stages, close lost reasons, etc.).
• Drive pipeline hygiene: required fields, stage integrity, close date quality, next-step compliance, and consistent qualification data.
• Own GTM reporting and dashboards across funnel conversion, velocity, pipeline coverage, source attribution QA, and performance by segment.

Revenue & GTM Operations Manager