Senior Social Media Expert, Paid Media – Automation & AI

E.ON

full-time

Posted on:

Location Type: Hybrid

Location: München • Germany

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Job Level

Senior

About the role

  • Develop and manage strategic paid media planning for all social media channels and campaigns, including TikTok and Reddit
  • Build an integrated approach to content production and a strategic test-and-learn process to drive outstanding client results
  • Evaluate and further develop the existing targeting approach using creative, data-driven methods
  • Establish a cross-funnel measurement framework to assess brand impact across the sales funnel
  • Develop concepts to actively integrate daily dialogue and influencer marketing into the sales funnel
  • Lead the development and implementation of an AI strategy for the creation, deployment and optimization of paid social campaigns

Requirements

  • Degree in Business Administration, Marketing, Communications or a comparable field
  • Minimum seven years of experience in planning and optimizing social media campaigns, ideally with both agency and client-side experience
  • Deep understanding of platform mechanics (Instagram, LinkedIn, TikTok, Facebook, YouTube, Reddit)
  • Proven experience in developing and implementing promotional concepts for TikTok and Reddit
  • Automation of paid media process steps using AI solutions
  • Strong project management skills and experience in cross-functional collaboration
  • Ability to translate complex content into audience-focused, visually appealing formats and to communicate confidently in German (C1) and English (at least B2)
Benefits
  • Flexible working hours and a hybrid work model to support work–life balance
  • Opportunities for workations within Europe, a sabbatical or additional vacation days
  • An agile work environment with interdisciplinary collaboration, flat hierarchies and a first-name culture
  • Diverse learning and development programs, sponsorships and career development opportunities within the group
  • Attractive financial benefits, e.g., company pension scheme and capital-forming benefits
  • Numerous discounts, e.g., employee share program, E.ON Leasing for bike/car, EGYM Wellpass, holiday apartments and employee discounts with well-known brands and providers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media planningsocial media campaignscontent productiondata-driven methodscross-funnel measurementinfluencer marketingAI strategyautomation of paid mediaproject managementpromotional concepts
Soft Skills
cross-functional collaborationcommunicationaudience-focused content creationvisual communication