E.L.F. BEAUTY

Manager, Trade Marketing

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $80,000 - $110,000 per year

About the role

  • responsible for partnering with Senior Manager of Trade Marketing to develop and execute the global trade strategy with a focus on how to be best-in-class animators with key trade partners in the US, UK, CA, Australia and more
  • responsible for developing high impact trade plans at key retailers that breakthrough the highly competitive retailer digital and POS ecosystems
  • responsible for partnering with Sr. Manager Trade Marketing, brand marketing, and sales leads to guarantee the perfect execution of all trade animation
  • collaborate with sales and media team to manage a clear vision of brand investments and ROI with retail partners
  • collaborate with sales, brand, creative and visual merchandising teams to ensure impactful brand image in permanent and secondary POS
  • partner with Sr. Manager of Trade Marketing and brand team to develop discovery and gift set strategy that drives market share of brand in key retailers
  • collaborate with sales and education teams on in-store event strategy and evergreen toolkits to ensure brand vision is cohesive across activations
  • partner with Sr. Manager of Trade Marketing on global sampling and GWP strategy to drive trial and conversion
  • be an industry expert on how competitors are winning at key retailers to enable Naturium to breakthrough ahead of competition

Requirements

  • 5+ years of experience in trade marketing, shopper marketing, or omnichannel go-to-market strategy, preferably in the beauty, skincare, or consumer goods industry.
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven success in developing and executing retailer-specific trade strategies across digital and physical retail environments.
  • Experience working with key mass and specialty retailers (e.g., Target, Ulta, Amazon, Boots, Mecca) in the US and international markets (UK, Australia preferred).
  • Demonstrated ability to lead and coordinate omnichannel marketing programs (retail, digital, in-store merchandising, POS).
  • Strong background in cross-functional collaboration with brand, sales, media, creative, and international marketing teams.
  • Track record of budget ownership, including brand trade investment planning and ROI optimization.
  • Deep understanding of shopper behavior, retail trends, and point-of-sale engagement strategies.
  • Skilled in developing and executing go-to-market and promotional calendars that drive conversion and brand visibility.
  • Excellent project management skills; ability to manage multiple timelines and priorities across regions and departments.
  • Strategic thinking with strong analytical acumen; capable of using retailer and category data to inform decisions (e.g., Nielsen, IRI, POS analytics).
  • Strong visual and commercial sensibility to ensure brand equity is consistently executed across all trade channels.
  • Proficiency in tools like PowerPoint, Excel, project management platforms, and retail data platforms.
  • Culturally aligned with Naturium’s core values: growth, honesty, positivity, curiosity, innovation, speed, agility, and collaboration.
  • Highly collaborative and skilled at building consensus across brand, sales, and retail partners.
  • A natural problem solver and innovation driver who seeks opportunities to differentiate the brand at the point of sale.
  • Entrepreneurial mindset; energized by a fast-paced and competitive environment.
  • Able to lead initiatives independently while aligning with broader brand strategies and priorities.
  • Willingness and ability to work with international teams across time zones (particularly UK and Australia).
  • Experience managing international market activations and localized trade initiatives is a plus.
  • Passion for the beauty/skincare category and understanding of its competitive landscape and retailer dynamics.
Benefits
  • annual company-based performance bonus
  • equity
  • medical insurance
  • dental insurance
  • vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
trade marketingshopper marketingomnichannel strategyretailer-specific trade strategiesbudget ownershipROI optimizationgo-to-market strategypromotional calendarsproject managementdata analysis
Soft Skills
cross-functional collaborationstrategic thinkinganalytical acumenproblem solvinginnovation drivingconsensus buildingentrepreneurial mindsetability to manage multiple timelinescultural alignmentadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration