E.L.F. BEAUTY

Senior Manager, Retention Marketing

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: Beverly Hills • California • United States

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Salary

💰 $110,000 - $140,000 per year

Job Level

Senior

About the role

  • Own and scale our retention strategy across email, SMS, and emerging CRM channels, developing a comprehensive roadmap in line with the integrated calendar
  • Build and optimize customer lifecycle journeys and automations—from lead gen and welcome to replenishment and win-back—to drive loyalty, repeat purchases, and brand education
  • Manage campaign execution end-to-end: from strategy, briefing, building, QA, segmentation, and A/B testing across Klaviyo and Postscript
  • Partner with creative, ecommerce, and brand marketing teams to brief and deploy new retention campaigns and programs—building feedback loops along the way to ensure continued performance improvements across channels
  • Launch and lead loyalty and subscription programs—owning the RFP process,3rd party platform/partner management, strategy, execution, and reporting
  • Create reporting frameworks for measuring retention performance across site + channels, focusing on KPIs like list growth, repeat rate, LTV, lapsed/churn, and customer cohorts
  • Support ecommerce team with onsite retention strategy, including personalization, review generation, post-purchase surveys, and email/sms sign-up touchpoints.
  • Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools

Requirements

  • Bachelor's degree in marketing, performance marketing, communications, or other related field
  • 6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
  • Required: technical, hands-on knowledge of ESP (Klaviyo preferred), SMS platforms (Postscript/Attentive preferred), and email deliverability best practices (CAN-SPAM, GDPR)
  • Comfortable working in Shopify and loyalty/subscription tools like Recharge or Loyalty Lion
  • Experience launching or scaling loyalty or subscription programs
  • Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
  • A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
  • Exceptional attention to detail and project management skills
  • Self-starter who thrives in a fast-moving, collaborative environment
Benefits
  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • annual company-based performance bonus, and equity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retention strategycustomer lifecycle journeysA/B testingemail deliverabilitydata integrityanalytical skillsproject managementCRM dashboardsloyalty programssubscription programs
Soft Skills
attention to detailcreativitycollaborationself-startercommunication