E.L.F. BEAUTY

Summer Intern, CRM

E.L.F. BEAUTY

internship

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $20 per hour

Job Level

Entry Level

About the role

  • Support the development of a new loyalty acquisition strategy across owned channels
  • Assist in designing and optimizing customer journeys
  • Coordinate loyalty promotions, point mechanics, rewards catalog updates, and member communications
  • Monitor and track loyalty KPIs, including enrollment, activation, and repeat purchase rate
  • Help develop email and SMS strategies supporting product launches, brand initiatives, and product education
  • Create and maintain briefs for copy and creative assets
  • Support audience segmentation, personalization logic, and A/B testing initiatives
  • Support day-to-day coordination with TYB and other loyalty or UGC platforms
  • Track and report on engagement, referrals, UGC submissions, and reward fulfillment
  • Assist with troubleshooting and escalating platform issues to external vendors
  • Partner with Brand, Creative, eCommerce, and Customer Service teams to align messaging, promotions, and timing
  • Support promotional setup, including UTMs and offer codes, to ensure accurate tracking and execution

Requirements

  • Must be available for the full internship period: June 1st - August 28th
  • Must be a rising junior or senior at the time of the internship
  • Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Strong interest in CRM, loyalty, and lifecycle marketing
  • Familiarity with email and SMS platforms is a plus
  • Basic understanding of segmentation, personalization, A/B testing, and marketing analytics
  • Experience using Figma is a plus
  • Highly organized with strong time management and communication skills
  • Comfortable working with spreadsheets, trackers, and dashboards
  • Detail-oriented with a QA mindset and ability to follow structured processes
  • Passion for the beauty industry, with awareness of competitors and thought leaders
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer journey optimizationloyalty acquisition strategyKPI monitoringemail marketingSMS marketingA/B testingaudience segmentationpersonalization logicmarketing analyticscopywriting
Soft Skills
organizational skillstime managementcommunication skillsdetail-orientedproblem-solvingcollaborationcreativityadaptabilityanalytical thinkingQA mindset