Associate Director, Brand Marketing
E.L.F. BEAUTY
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Salary
💰 $130,000 - $160,000 per year
Job Level
About the role
- Own the brand strategy and narrative for assigned skincare categories
- Develop positioning and messaging frameworks for each category
- Serve as the brand authority for your categories
- Lead 360° campaign development for major product launches
- Partner with Creative, Social, PR, and Media teams
- Ensure campaigns are designed to scale globally
- Collaborate with Product Development to shape the innovation pipeline
- Translate complex formulations into accessible messaging
- Own launch readiness across all consumer touchpoints
- Define success metrics for campaigns and analyze performance
- Leverage insights to sharpen strategy and creative direction
- Act as connective tissue across various teams
- Influence without authority and drive alignment
- Mentor junior team members
Requirements
- 7–10+ years of experience in brand management, product marketing, or integrated marketing (consumer or beauty preferred)
- Proven experience leading product launches and integrated brand campaigns
- Strong understanding of skincare categories, consumer behavior, and cultural trends
- Demonstrated success working cross-functionally with creative, product, and commercial teams
- Hands-on experience using or evaluating generative AI tools in a marketing or creative context
- Beauty or skincare category experience strongly preferred
- Experience working with internal creative teams and external agencies
- Strong strategic thinking paired with excellent executional discipline
- High level of comfort with data, insights, and performance storytelling
- Clear, confident communicator with strong presentation and stakeholder management skills
- Retail experience (Target, Sephora, Ulta, and/or DTC) a plus.
Benefits
- Annual performance bonus up to 200% of target
- Equity
- Medical, dental, and vision insurance
- Retirement savings plan
- Gender neutral parental leave
- Unlimited paid time off
- Flexible time off
- Year-round half-day Fridays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct marketingintegrated marketingcampaign developmentsuccess metrics analysisdata analysisperformance storytellingstrategic thinkingexecutional disciplineconsumer behavior
Soft skills
influence without authoritycommunicationpresentation skillsstakeholder managementmentoringcollaborationleadershipcreativitycross-functional teamworkadaptability