Associate Director, PR, Influencer
E.L.F. BEAUTY
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $130,000 - $160,000 per year
Job Level
About the role
- Own Naturium’s consumer PR strategy, driving awareness, trust, and long-term brand love through earned media and storytelling
- Partner closely with our PR agency to shape pitching strategy, editor outreach, product mailings, and ongoing media engagement
- Build and nurture relationships with beauty and lifestyle editors, producers, creators, and KOLs through agency and direct collaboration
- Lead planning and execution of brand events, press moments, influencer trips, and experiential activations
- Oversee beauty awards strategy in partnership with Corporate Comms, ensuring thoughtful submissions and strong media relationships
- Manage paid broadcast opportunities and unpaid media partnerships to maximize reach while maintaining brand integrity
- Track coverage, impressions, and share of voice; clearly communicate results and insights to marketing leadership
- Lead the development and execution of a global influencer strategy that supports both brand-building and business growth
- Oversee creator partnerships across organic seeding, paid activations, whitelisting, affiliate programs, and events
- Drive influencer strategy across key platforms, with a strong focus on TikTok, YouTube, and emerging channels
- Lead influencer-driven launches and campaigns from concept through execution
- Own influencer contracting and negotiations, ensuring alignment with legal requirements, budgets, and brand standards
- Serve as the primary point of contact for creators, talent managers, and influencer agency partners
- Measure PR and influencer performance using tools like Tribe Dynamics and platform analytics
- Translate data into clear insights that inform optimization, storytelling, and future strategy
- Stay deeply plugged into the beauty, skincare, and creator landscape—bringing forward new ideas, platforms, and partnership models
- Establish best practices and scalable processes that allow PR and influencer programs to grow with the brand
- Manage and mentor a team of managers, coordinators, and contractors, fostering a collaborative and high-performing culture
- Partner closely with Social, Brand, DTC, Corporate Comms, and Sales to ensure PR and influencer efforts are seamlessly integrated across marketing
- Contribute to key planning moments, helping define how earned media and creators support launches, campaigns, and always-on storytelling
Requirements
- 7+ years of experience across consumer PR, influencer marketing, or integrated communications, ideally within beauty or skincare
- Proven success leading earned media programs, influencer campaigns, events, and brand activations
- Strong understanding of the beauty media landscape and creator ecosystem
- Experience managing PR and influencer agencies, budgets, and contracts
- Digital-first mindset with fluency across owned, earned, and paid media
- Strong organizational and analytical skills, with the ability to turn insights into action
- Confident communicator and relationship-builder who can influence cross-functional partners
- People-first leader who enjoys coaching and developing talent
- Thrives in a fast-paced, entrepreneurial environment and loves building something meaningful
Benefits
- annual company-based performance bonus
- equity
- medical insurance
- dental insurance
- vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
earned mediainfluencer marketingevent planningmedia engagementdata analysiscampaign managementbudget managementcontract negotiationstorytellingbrand activation
Soft skills
relationship-buildingcommunicationorganizational skillsanalytical skillsleadershipcoachingcollaborationinfluenceadaptabilitycreativity