Dynata

Director, Product Management, Data Strategy & Identity

Dynata

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $150,000 - $190,000 per year

Job Level

Lead

Tech Stack

Go

About the role

  • Panel Strategy: Define requirements for Dynata’s panel to meet evolving client demands (e.g., B2B audiences, Gen Z, hyper-local targeting, mobile-first access, longitudinal studies, recontact capabilities).
  • Synthetic Data Strategy: Understand market trends regarding synthetic data and collaborate with Data Science & Research to define Dynata’s approach: if, where, and how synthetic data augments or complements our panel and products, the risks and tradeoffs of various engagement strategies, and the roadmap for internal and external applications.
  • Identity Graph & Data Connectivity: Define the strategy, roadmap, and product requirements for Dynata’s identity graph, including persistent identifiers, linking methodologies, and compliance with clean room standards.
  • Data Go-To-Market Strategy: Collaborate with Finance, Panel & Partnerships, and Sales to develop a data-informed pricing strategy for panel data/sample based on audience scarcity, geography, demand elasticity, competition, and use case.
  • Performance Analytics: Establish metrics by which we analyze our commercial success in selling our panel data; translate insights into actions.
  • Cross-Functional Leadership: Translate market and client requirements into clear, actionable market and product requirement documents; align panel innovation with go-to-market strategy, legal/privacy, and data monetization opportunities.

Requirements

  • 10+ years in product management or strategy roles, with at least 3+ years in a leadership role.
  • Deep experience in data-driven businesses—ideally within research, MarTech, AdTech, or identity resolution.
  • Excellent data analysis skills.
  • Strong knowledge of panel-based research, data onboarding and audience activation workflows (e.g., hashed emails, MAIDs, IP targeting, clean room enablement).
  • Proven ability to define product strategies and lead cross-functional execution across technical and non-technical teams.
  • Excellent communication and collaboration skills; capable of influencing at the C-suite level and aligning diverse stakeholders.
  • Experience with global panel pricing, segmentation, or yield optimization is a strong plus.