Social Media Campaign Strategist
DXC Technology
full-time
Posted on:
Location Type: Hybrid
Location: Warsaw • Poland
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About the role
- Partner with campaign managers to shape the role of social within each campaign, ensuring it supports lead generation and overall campaign performance
- Define the social activation approach across the campaign lifecycle, including sequencing, emphasis and coordination between paid, organic, partner and event activity
- Identify opportunities to accelerate content ideation and repurposing across channels using AI-enabled approaches, helping campaigns move faster and scale more effectively
- Establish clear success measures and performance expectations for social activity in collaboration with campaign and analytics teams
- Define paid social approach for campaigns, including objectives, formats, audience direction and budget prioritisation, aligned to lead generation goals
- Translate campaign requirements into clear briefs and guidance for PPC specialists responsible for technical execution and optimisation
- Review performance data with analytics and PPC teams to identify opportunities to improve lead and pipeline impact
- Ensure paid social activity is integrated with organic social, partner amplification and event activity to maximise results
- Plan and guide organic social activation for campaigns across relevant channels, aligned to awareness, engagement and lead generation objectives
- Recommend channel selection and content approach based on target audiences, campaign goals and content formats
- Monitor organic performance signals and apply learnings to improve reach, engagement quality and contribution to campaigns
- Define social activation for campaign-supported events, including pre-event promotion, during-event amplification and post-event follow-up to support awareness and demand objectives
- Work with event teams and creative services to plan content capture and timely activation across relevant social channels
- Ensure event social activity is integrated with broader campaign and paid social efforts to maximise impact
- Identify and plan partner amplification opportunities for relevant campaigns to extend reach and awareness
- Support co-promotion by coordinating partner-ready social assets and guidance in collaboration with creative services
- Align with partner marketing teams on timing and execution to ensure consistent and effective amplification
- Work closely with analytics teams to understand and interpret social performance data across campaigns
- Assess results to identify insights related to campaign contribution, audience response and creative effectiveness
- Translate performance insights into clear recommendations for campaign managers to improve lead and pipeline impact
- Maintain a consistent focus on growth, lead generation and measurable business outcomes
Requirements
- 7+ years experience in B2B social media marketing, supporting integrated marketing campaigns
- Experience working closely with campaign managers to plan and activate paid and organic social media as part of lead generation efforts
- Strong understanding of paid social concepts (objectives, formats, targeting, performance)
- Comfortable interpreting social performance metrics and applying insights to improve results
- Experience collaborating with cross-functional teams in a large or matrixed organisation
- Strong communication and stakeholder management skills and a commercial, results-focused mindset
- Commercial mindset with a clear focus on lead generation, growth, and measurable business impact
- Advanced English proficiency (C1 level or equivalent), with strong written and verbal communication skills for working in a global, cross-functional organization
Benefits
- Stable employment in an international company
- Modern and conveniently located offices
- Substantial medical insurance package provided in cooperation with the biggest medical services provider in Poland
- Life insurance package
- Multisport Card
- Advancement opportunities within the organization (a variety of interesting projects with the array of technologies and tools)
- Unlimited access to DXC University with courses from a bunch of external partners for the best learner's experience (e.g. Udemy)
- DXC Partner courses and certifications (Microsoft, SAP, ServiceNow, AWS, Google, Dell Technologies, IBM, Microfocus, Salesforce, Red Hat, Vmware, Workday)
- Employee Referral Program - financial bonus for the referrer for successful candidate recommendation
- Opportunity to join the numerous charity and ecology-related events organized by our CSR Team (Corporate Social Responsibility)
- Dixi Cool activities: trips, sports and wellness events, discounts for cultural events
- Employee Recognition Program with points assigned by colleagues for the recognized employees (exchangeable for prizes)
- Employee Assistance Program (providing 24/7 support for employees and their families in difficult life situations)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B social media marketingpaid social conceptslead generationcontent ideationperformance metricscampaign performanceorganic social activationPPC optimizationdata analysisAI-enabled approaches
Soft Skills
communication skillsstakeholder managementcollaborationresults-focused mindsetcommercial mindsetorganizational skillsanalytical thinkingcreativityproblem-solvingadaptability