DWE, Inc.

Marketing

• Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
• Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
• Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
• Create and manage content calendars, ensuring consistent brand voice across all touchpoints
• Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
• Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
• Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
• Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans
• Manage relationships with external agencies, freelancers, and technology vendors
• Report on marketing KPIs to senior leadership with clear recommendations for improvement

Marketing Manager