Marketing Manager

DWE, Inc.

Marketing Manager leading B2B marketing initiatives for HR technology company. Responsible for managing integrated campaigns and team performance in a hands-on role.

Posted 6/4/2026full-timeblah • 🇬🇧 United KingdomMid-LevelSenior💰 £55,000 - £70,000 per yearWebsite

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Applicant Tracking System Keywords

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Hard Skills

B2B marketingmarketing automationSEOcontent marketingpaid media managementdata analysiscampaign performance analysislead nurturingbudget managementattribution modeling

Soft Skills

team managementgoal settingfeedback provisioncommunicationcollaborationdata-driven mindsetbrand consistencystrategic thinkingrelationship managementreporting

Tools & Technologies

HubSpotMarketoGoogle AnalyticsCRMGoogle AdsLinkedIn AdsMetamarketing attribution toolscontent calendarsmarketing KPIs

Certifications & Qualifications

CIM Diploma in Marketing

Industry Keywords

SaaSHR technologydemand generationproduct launch marketingsales enablementmarketing campaignsbrand voiceexternal agenciesfreelancerstechnology vendors

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
Create and manage content calendars, ensuring consistent brand voice across all touchpoints
Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans
Manage relationships with external agencies, freelancers, and technology vendors
Report on marketing KPIs to senior leadership with clear recommendations for improvement

Requirements

What you’ll need

5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology
Proven experience managing and developing a small marketing team
Strong command of marketing automation tools — HubSpot or Marketo required
Experience with paid media management (Google Ads, LinkedIn Ads, Meta) with demonstrable ROI
Excellent written and verbal communication skills with a strong eye for brand consistency
Data-driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards
Experience managing marketing budgets of $250K+ annually
Understanding of SEO, content marketing strategy, and demand generation best practices
CIM Diploma in Marketing or equivalent qualification (desirable)
Experience in the recruitment or HR technology industry (desirable)

Benefits

Comp & perks

Competitive salary of £55,000 - £70,000 depending on experience
Hybrid working — 3 days in our London office, 2 days remote
25 days annual leave plus bank holidays, increasing with tenure
Private health insurance and dental cover
Matched pension contributions up to 5%
Annual learning and development budget of £1,500
Enhanced parental leave policies
Regular team socials and an annual company offsite
Access to mental health support and wellbeing programmes