Dutch Business Network

Lifecycle Marketing Manager

Dutch Business Network

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$70,000 - CA$90,000 per year

About the role

  • Build and execute lifecycle campaigns across email, SMS, and push using Iterable
  • Own day-to-day execution of key lifecycle moments including:
  • Onboarding & early engagement
  • Feature education & adoption
  • Preventative care reminders
  • Retention, renewal, and win-back programs
  • Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail
  • Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand
  • QA campaigns thoroughly (logic, personalization, rendering, links, timing)
  • Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)
  • Support experimentation through A/B testing of subject lines, content, timing, and segmentation
  • Help document and improve lifecycle best practices, templates, and processes as the program scales

Requirements

  • 3–4 years of lifecycle or CRM marketing experience
  • Hands-on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)
  • Strong understanding of triggered messaging, segmentation, and personalization
  • Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)
  • Extremely detail-oriented with strong QA instincts
  • Clear, empathetic writing style with an ability to simplify complex ideas
  • Ability to manage multiple campaigns at once in a fast-moving environment
  • A bias toward action — you’d rather ship, learn, and improve than over-polish
  • Nice to Have:
  • Experience in subscription, healthcare, or consumer services
  • Familiarity with experimentation frameworks and lifecycle measurement
  • Basic HTML knowledge for email troubleshooting
  • Experience working closely with product or CX teams
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM marketingtriggered messagingsegmentationpersonalizationA/B testingHTMLdata analysiscampaign managementemail marketing
Soft Skills
detail-orientedQA instinctsclear writingempathetic communicationability to simplify complex ideasmulti-taskingbias toward actioncollaborationproblem-solvingadaptability