Durst Kerridge

Vice President, Agency Growth

Durst Kerridge

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct
  • Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand.
  • Drive direct marketing performance (est. 60% of time): Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients.
  • Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed.
  • Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities.
  • Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget.
  • Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies.
  • Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps.
  • Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence.
  • Collaborate with Data Analytics leadership to cultivate, iterate, and evolve testing, digital integration, internal modeling and other differentiating disciplines.
  • Build monthly and annual sales forecasts for purposes of ongoing budgeting and costs management for review with GVP, Market Strategy and Growth.
  • Support Business Development Efforts (est. 20% of time): Refine and evolve the “Prospect Profile” (industry, size, campaign specs, budget, etc.) to meet evolving business priorities.
  • Assist the Business Development team as needed to prepare for and participate in discovery calls and pitches, resulting in achievement of new business targets and established conversion goals.
  • Participate in key growth opportunities, including key RFPs and prospect proposals.
  • Support the VP, Enterprise Growth in critical business functions, including the establishment of SOPs to assign and align opportunities to the Strategist team.
  • Identify and Lead Significant Growth Initiatives (est. 20% of time): Support and/or lead efforts in growing Franklin Madison Direct through new partnerships, services, industries, capabilities, etc.
  • Conceptualize strategies to accelerate new client growth while increasing retention and optimization of existing clients.
  • Complete any additional duties/responsibilities as assigned by the Executive Team.

Requirements

  • Bachelor’s degree in business or related field, or equivalent experience
  • Minimum of 10 years direct mail marketing services and/or directing campaign strategy, planning, analysis, and optimization, preferably in an agency environment
  • Minimum of 5 years in a supervisory capacity with direct reports
  • Minimum of 3 years in a combination of business development, B2B sales, or account management roles
  • Alignment with Franklin Madison’s Purpose & Values
  • Strong verbal and written communication skills
  • Proven analytical and strategic competency
  • Keen ability to work independently and problem solve
  • Relentless focus on delivering results and driving process improvement
  • Ability to lead and influence others (decision makers, team members, colleagues)
  • Foster a culture of collaboration, accountability, and innovation
  • Promote employee engagement and provide mentorship to others as needed
Benefits
  • Ability to travel to MN office an average of 8-10 times per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct mail marketingcampaign strategyplanninganalysisoptimizationbusiness developmentB2B salesaccount managementbudget managementsales forecasting
Soft Skills
verbal communicationwritten communicationanalytical competencystrategic competencyproblem solvingresults orientationprocess improvementleadershipinfluencecollaboration
Certifications
Bachelor's degree in business or related field