
Business Development Executive
Durst Kerridge
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Run primary and secondary research to uncover raw leads that “fit” our primary target profile(s) for direct mail and/or digital marketing campaigns.
- Pre-qualify those raw leads.
- Contact pre-qualified prospects to confirm potential fit, uncover needs for our services (in-person/phone/email/etc.), identify the influencers/decision-makers, etc.
- Develop a strong understanding of the prospective clients’ businesses to demonstrate how our direct mail and/or digital marketing services can assist them in achieving their business objectives.
- Foster engagement with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set discovery calls and/or proposal presentations.
- Lead discovery calls / meetings independently to identify prospective clients’ key needs and pain points.
- Where applicable, set a follow up proposal presentation.
- Actively collaborate with direct marketing strategists or digital team to craft proposals that meet each clients’ specific needs.
- Collaborate with direct marketing strategists or digital team to present our capabilities, case studies, unique differentiators, proposals, etc.
- Responsible for presentation/proposal follow-ups (recaps, preparing/sending Statements of work, asking for approvals, etc) up to the kick-off call when it will be passed over to the Strategist/Account Management team assigned.
- Maintain a clean prospect database and a strong pipeline of potential business, with reporting as requested.
- Other duties as assigned by leadership.
Requirements
- Achieve assigned sales budgets and new customer quotas annually.
- All CRM activity accurate and updated weekly.
- Actively participate in sales meetings.
- Business degree or related business experience preferred.
- 3-5 years of sales experience in direct marketing, direct mail/print, database marketing or digital marketing sales is preferred.
- Working knowledge and application of sales methodologies, processes and procedures.
- Strong business and financial acumen successfully applied to distinguish between revenue opportunities that can yield material result and those that hold little promise of success.
- Computer skills in an MS Windows environment.
- Should be proficient in the use and management of sales database tracking programs, and the use of MS Office.
Benefits
- life insurance
- AD&D insurance
- short-term disability insurance
- long-term disability insurance
- medical insurance
- vision insurance
- dental insurance
- optional 401(k) savings plan with a 4% company match
- generous time off policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales experiencedirect marketingdatabase marketingdigital marketingsales methodologiesfinancial acumenCRM activityprospect database managementproposal presentationlead generation
Soft skills
communicationcollaborationengagementindependenceorganizational skillsproblem-solvingpresentation skillsrelationship buildingstrategic thinkingtime management