Duplo USA Corporation

Product Growth Specialist

Duplo USA Corporation

full-time

Posted on:

Location Type: Hybrid

Location: Lagos • Nigeria

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Tech Stack

SQL

About the role

  • Support the development and execution of product positioning and messaging across Duplo’s products.
  • Translate product features into clear customer benefits for different user personas and industries.
  • Conduct competitor and market research to support differentiation and pricing insights.
  • Create and update product marketing assets including pitch decks, FAQs, demo scripts, and sales enablement materials.
  • Execute go-to-market plans for product launches and feature updates.
  • Support release communications such as product announcements, emails, blog posts, landing pages, and webinars.
  • Coordinate with Product and Sales teams to ensure timely and accurate launch materials.
  • Help enable Sales teams with updated messaging and collateral during launches.
  • Execute growth campaigns across digital channels, content, events, and partnerships.
  • Support lead generation initiatives to drive MQLs, demos, and pipelines.
  • Assist with planning and execution of webinars, conferences, and sponsored events.
  • Track and report on campaign performance, funnel metrics, and product adoption.
  • Support testing and iteration of messaging, channels, and campaign formats.
  • Maintain CRM and marketing automation workflows to ensure proper lead routing and follow-ups.
  • Gather customer and sales feedback to inform future campaigns and product improvements.
  • Assist in launching and localizing product and growth campaigns for new African markets.
  • Adapt messaging to different market and industry contexts with guidance from senior team members.

Requirements

  • 4–5 years of experience in product marketing, growth marketing, or GTM execution roles in B2B SaaS or fintech.
  • Strong execution skills across campaigns, launches, and marketing programs.
  • Ability to translate product features into customer-facing value propositions.
  • Experience supporting product launches or feature rollouts.
  • Working knowledge of growth and funnel metrics (MQL, SQL, conversion rates, adoption).
  • Familiarity with CRM and marketing tools (e.g. HubSpot, Salesforce, Zoho, GA).
  • Strong written and verbal communication skills.
  • Comfortable operating in a fast-paced, execution-driven startup environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggrowth marketinggo-to-market executioncampaign executionmarket researchlead generationfunnel metricscustomer value propositionsproduct launchesfeature rollouts
Soft skills
strong execution skillswritten communicationverbal communicationadaptabilitycollaborationcustomer feedback gatheringplanningiterationtimelinessorganizational skills