
Director of Digital Strategy
Duke Careers
full-time
Posted on:
Location Type: Office
Location: Durham • North Carolina • United States
Visit company websiteExplore more
Salary
💰 $62,694 - $107,633 per year
Job Level
Tech Stack
About the role
- Serve as the strategic and operational lead for the Trinity College of Arts & Sciences digital communications ecosystem.
- Determine and implement an integrated digital communications strategy that advances Trinity’s academic mission.
- Oversee the collection, analysis and application of digital performance data across web, social and email channels.
- Supervise the Digital Communications Strategist, Social Media Specialist, and student team members.
- Work collaboratively across Trinity’s nearly 40 academic departments and administrative units to align digital platforms.
Requirements
- Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field required.
- At least five years of experience in communications, public relations, marketing, sales and promotions or a related field.
- Significant experience developing and executing digital communications strategies across platforms including web, social media and email.
- Demonstrated expertise managing websites (Drupal or comparable CMS), social media platforms and email marketing systems.
- Strong analytical skills with experience using digital performance metrics to inform strategy.
- Experience using project management tools to track projects from idea to completion.
- Exceptional writing, editing and content development skills.
- Experience supervising staff and managing cross-functional projects.
Benefits
- comprehensive and competitive medical and dental care programs
- generous retirement benefits
- wide array of family-friendly and cultural programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital communications strategydigital performance data analysiswebsite managementsocial media managementemail marketing systemsproject managementcontent developmentwritingediting
Soft Skills
leadershipcollaborationanalytical skillssupervisioncross-functional project management