Duke Careers

Director of Digital Strategy

Duke Careers

full-time

Posted on:

Location Type: Office

Location: DurhamNorth CarolinaUnited States

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Salary

💰 $62,694 - $107,633 per year

Job Level

Tech Stack

About the role

  • Serve as the strategic and operational lead for the Trinity College of Arts & Sciences digital communications ecosystem.
  • Determine and implement an integrated digital communications strategy that advances Trinity’s academic mission.
  • Oversee the collection, analysis and application of digital performance data across web, social and email channels.
  • Supervise the Digital Communications Strategist, Social Media Specialist, and student team members.
  • Work collaboratively across Trinity’s nearly 40 academic departments and administrative units to align digital platforms.

Requirements

  • Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field required.
  • At least five years of experience in communications, public relations, marketing, sales and promotions or a related field.
  • Significant experience developing and executing digital communications strategies across platforms including web, social media and email.
  • Demonstrated expertise managing websites (Drupal or comparable CMS), social media platforms and email marketing systems.
  • Strong analytical skills with experience using digital performance metrics to inform strategy.
  • Experience using project management tools to track projects from idea to completion.
  • Exceptional writing, editing and content development skills.
  • Experience supervising staff and managing cross-functional projects.
Benefits
  • comprehensive and competitive medical and dental care programs
  • generous retirement benefits
  • wide array of family-friendly and cultural programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital communications strategydigital performance data analysiswebsite managementsocial media managementemail marketing systemsproject managementcontent developmentwritingediting
Soft Skills
leadershipcollaborationanalytical skillssupervisioncross-functional project management