Assistant Director, Digital Acquisition
Duke Careers
full-time
Posted on:
Location Type: Hybrid
Location: Durham • North Carolina • United States
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Salary
💰 $61,535 - $95,880 per year
Job Level
About the role
- Execute a patient-centered approach to increase philanthropic support, visibility, and importance among the Duke Health patient population.
- Establish a digital-first fundraising strategy for acquiring grateful patients.
- Oversee the development and implementation of print and digital communications in coordination with internal partners and external vendors.
- Generate solicitation content for mail, email, text, websites, and social media channels.
- Encourage strategic use of donor and patient stories in all communications.
- Coordinate with gift officers to facilitate outreach to grateful patients based on responses through the digital platform.
- Assist departmental leadership in determining feasibility and funding strategies for new and ongoing programs.
- Plan and establish goals to align with the direction and overall objectives.
- Enhance grateful patient acquisition through personalized and consistent outreach.
Requirements
- Bachelor's degree
- 3 years progressive fundraising/customer relations/marketing or sales and promotions experience
- Proven verbal and written communication skills
- Computer experience with Windows environment
- Experience with developing communication journeys including mail, email, text, social, and other digital platforms
- Understanding of fundraising databases and tracking mechanisms
- Experience working in email, text, and web giving platforms strongly preferred
- HTML and CSS experience a plus.
- Occasional travel required.
- OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.
Benefits
- comprehensive and competitive medical and dental care programs
- generous retirement benefits
- family-friendly and cultural programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
fundraisingcustomer relationsmarketingsalescommunication journeysHTMLCSSfundraising databasesdigital platformsweb giving
Soft Skills
verbal communicationwritten communicationstrategic planningpersonalized outreachcollaborationgoal settingleadership
Certifications
Bachelor's degree