DuckDuckGo

Senior Manager, Integrated Media Planner

DuckDuckGo

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $178,500 per year

Job Level

Senior

About the role

  • Own development and execution of integrated media plans that drive product awareness and profitable new customer acquisition across TV, CTV, YouTube, OOH, radio, and emerging channels.
  • Lead reporting and analysis of campaign performance across brand and direct response objectives. Translate data into clear, actionable recommendations and secure stakeholder buy-in for optimization strategies.
  • Build and optimize the infrastructure for media buying—including measurement frameworks, vendor partnerships, process documentation, and team training—to increase speed, accuracy, and strategic impact.
  • Manage media agency relationships end-to-end, lead briefings and negotiations, optimize media mix to maximize ROI, and build measurement frameworks that connect brand awareness efforts to user acquisition.

Requirements

  • 10+ years of progressive experience in media planning roles, with significant agency-side experience in integrated campaign planning across brand and direct response contexts preferred.
  • Hands-on expertise planning and managing TV, CTV, YouTube, and offline campaigns, with a demonstrated track record of scaling growth and brands profitably.
  • Deep understanding of linear TV buying, programmatic and reserved buy CTV, YouTube reservation vs. auction dynamics, and offline media planning for large national multi-channel campaigns.
  • Proven experience managing media agency relationships, including briefings, negotiations, performance reviews, and optimization.
  • Hands-on experience with media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to measure both brand and performance objectives.
  • Strong analytical skills, you’re comfortable with GRP/TRP/reach & frequency analysis and building ROI projections.
  • Ability to design cohesive integrated campaigns where traditional and digital channels work in concert.
  • Excellent communication skills—you can clearly articulate complex media strategies and recommendations to executives and cross-functional stakeholders, in both written and verbal form.
  • Some client-side and agency experience in US media.
Benefits
  • paid parental leave
  • office setup
  • co-working allowances
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningcampaign performance analysismedia buyingmedia mix modelingmulti-touch attributionincrementality testingGRP analysisTRP analysisreach analysisfrequency analysis
Soft Skills
analytical skillscommunication skillsstakeholder managementnegotiation skillsteam trainingprocess documentationstrategic impactactionable recommendationsclient relationship managementcross-functional collaboration