The Senior Marketing Operations Manager of ABM and AI is responsible for designing, governing, and optimizing Duck Creek’s marketing technology ecosystem to support global demand generation.
The role carries responsibility for defining the processes, systems, and methods necessary to accomplish established objectives.
The individual manages core marketing systems, data structures, AI driven workflows, and account-based marketing operations that enable accurate targeting, efficient execution, and measurable pipeline impact.
The role partners with Sales, Product Marketing, Revenue Operations, and Demand Generation to ensure the marketing engine functions with precision, scalability, and alignment across teams.
Own the execution, optimization, and governance of Duck Creek’s ABM and marketing technology stack.
Design and manage AI driven workflows including insights, personalization, scoring, and routing.
Develop scalable ABM programs that support pipeline acceleration and sales alignment.
Partner with Sales and Product Marketing to identify and activate high intent accounts.
Lead operational design for multi channel campaigns across email, ads, events, and sales plays.
Maintain data governance, segmentation, enrichment, and account hierarchy structures.
Build and maintain dashboards for ABM performance, funnel efficiency, and pipeline impact.
Manage marketing automation workflows, nurture programs, scoring logic, and integrations.
Evaluate and optimize new AI tools that support personalization and operational scale.
Align with Sales Operations on account structures, lifecycle stages, and reporting standards.
Provide data driven insights and recommendations to improve targeting and campaign impact.
Ensure compliance with data privacy requirements and internal operational best practices.

Requirements

Degree preferred or equivalent experience in Marketing Operations, ABM, Marketing Technology, or related fields
5+ years of experience in B2B Marketing Operations, ABM, or Revenue Operations (SaaS or enterprise technology preferred)
Experience working in data-driven, high-growth B2B organizations with complex buying committees
Demonstrated experience using AI tools in marketing workflows (e.g., generative AI, predictive scoring, AI enrichment, or AI-based orchestration platforms)
Hands-on expertise with Marketing Automation Platforms (Salesforce Marketing Cloud), CRM (Salesforce), and ABM platforms (ZoomInfo or Demandbase)
Strong understanding of AI-powered marketing tools, including dynamic content creation, workflow automation, and predictive analytics
Proficient in segmentation, data modeling, intent data activation, scoring logic, and account hierarchy management
Experience supporting account-based programs with Sales Directors and demand generation marketers
Ability to interpret data, forecast impact, and provide actionable insights to stakeholders
Strong process design, project management, and operational rigor
Excellent communication skills with the ability to collaborate cross-functionally
Experience with reporting tools (Tableau, Looker, Salesforce reporting, or similar)
Comfort working in a fast-paced environment and managing multiple priorities.

Benefits

Flexible work environment
Medical, dental, vision, life, and disability insurance
401(k) retirement plan with match (6% employer match up to $12,000 annually)
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Paid holidays, vacation, and volunteer time
Employee Assistance Program (EAP)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing OperationsAccount-Based Marketing (ABM)Marketing TechnologyData GovernanceSegmentationData ModelingPredictive AnalyticsWorkflow AutomationAI ToolsCampaign Management

Soft Skills

Process DesignProject ManagementOperational RigorCommunicationCollaborationData InterpretationForecastingActionable InsightsAdaptabilityMulti-Priority Management