Duck Creek Technologies

Vice President of Product Marketing

Duck Creek Technologies

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $179,100 - $215,000 per year

Job Level

Lead

About the role

  • Leads the global product marketing function, developing strategies and programs that align with company objectives and business growth.
  • Defines and communicates differentiated product and solution positioning, messaging, and value propositions tailored to key personas and industry segments.
  • Oversees go-to-market strategies for product launches, ensuring cross-functional alignment across Product, Marketing, Sales, and Customer Success.
  • Builds and evolves competitive intelligence programs, providing insights to inform positioning, pricing, and sales strategies.
  • Partners with Product Management to influence roadmap prioritization based on market needs and customer feedback.
  • Develops content strategies that support awareness, demand generation, and enablement activities, including solution briefs, thought leadership, and case studies.
  • Drives alignment with Sales Enablement to ensure tools, assets, and training are in place to support effective sales execution.
  • Serves as a senior spokesperson and subject matter expert at industry events, analyst briefings, and customer engagements.
  • Leads market segmentation and buyer persona research to inform targeted campaigns and solutions marketing.
  • Measures and reports on the performance of product marketing initiatives and uses data to optimize strategy.
  • Manages, coaches, and mentors a team of product marketing professionals, fostering professional development and collaboration.
  • Collaborates with Corporate Communications and Brand teams to ensure messaging consistency across all channels.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 10+ years of progressive experience in product marketing within the software or technology industry
  • 7+ years of experience leading and managing high-performing marketing teams.
  • 5+ years of insurance technology experience or insurance carrier operational experience.
  • MBA or advanced degree in Marketing or Strategy (preferred)
  • Deep knowledge of the enterprise SaaS or insurtech market (preferred)
  • Experience in a global B2B technology company (preferred)
  • Consulting or past marketing experience in the insurance market (preferred)
  • Strategic mindset with a strong understanding of enterprise software and market dynamics
  • Proven ability to translate technical product details into customer-facing value propositions
  • Deep knowledge of go-to-market strategy, messaging frameworks, and product launch planning
  • Excellent leadership and people development skills with experience managing global teams
  • Exceptional verbal and written communication skills
  • Strong executive presence and ability to influence cross-functional stakeholders
  • Analytical mindset with experience using data to drive marketing decisions
  • Expertise in competitive positioning and market differentiation
  • Strong collaboration skills with experience working across Product, Sales, and Marketing
  • Demonstrated success in building scalable processes and marketing infrastructure
  • Familiarity with modern marketing tools and platforms (e.g., Salesforce, Seismic, Marketo, Highspot)
  • Ability to work in a fast-paced, dynamic, and globally distributed environment
  • Experience managing budgets, vendor relationships, and resource allocation
  • Results-oriented with a track record of delivering measurable business impact
  • Creative and innovative thinking in approaching product storytelling and customer engagement.
Benefits
  • Flexible work environment
  • Medical, dental, vision, life, and disability insurance
  • 401(k) retirement plan with match (6% employer match up to $12,000 annually)
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Paid holidays, vacation, and volunteer time
  • Employee Assistance Program (EAP)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycompetitive positioningmarket differentiationenterprise SaaSinsurtechdata analysiscontent strategybuyer persona researchmarketing infrastructure
Soft Skills
leadershippeople developmentcommunicationstrategic mindsetcollaborationinfluenceanalytical thinkingcreativityinnovationresults-oriented
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA in MarketingMBA in Strategy