DubClub

Customer Success Manager

• Develop and own DubClub’s lifecycle marketing and CRM strategy across creators and subscribers.
• Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.
• Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.
• Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality.
• Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs.
• Work closely with Product, Data, and Engineering to define customer events, triggers, data requirements, and in-product lifecycle experiences.
• Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact.
• Analyze customer behavior to identify drop-off points, retention drivers, churn risks, and opportunities to increase lifetime value.
• Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI.
• Own and optimize DubClub’s CRM platform, campaign infrastructure, deliverability, and communication governance.
• Use AI and automation to improve personalization, campaign operations, reporting, and team efficiency.
• Establish reusable lifecycle frameworks that allow DubClub to scale without relying on repetitive manual outreach.
• Influence the product roadmap by identifying customer experience improvements that can increase engagement and retention.

Lifecycle Marketing Lead