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DubClub

Lifecycle Marketing Lead

DubClub

Lifecycle Marketing & CRM Lead at DubClub responsible for developing lifecycle marketing strategy and programs. Collaborating across teams to enhance user engagement and retention processes.

Posted 7/21/2026full-timeChicago • Illinois • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in lifecycle marketing and CRM strategy, focusing on customer engagement, retention, and growth through data-driven decision-making and multi-channel communication. Proficient in utilizing automation and AI to enhance customer experiences and operational efficiency.

Highest-signal resume keywords
Lifecycle Marketing StrategyBehavioral SegmentationCRM Platforms (Braze, Iterable, HubSpot)Data Analysis and Cohort ReportingMulti-Channel Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle Program DevelopmentCustomer Journey DesignA/B TestingCustomer Data AnalysisRetention Strategy
Soft Skills
Strong CommunicationProject ManagementCross-Functional Collaboration
Tools & Technologies
CRM PlatformsMarketing Automation ToolsData Analytics Tools
Industry Keywords
Consumer SubscriptionMarketplaceCreator PlatformE-CommerceCustomer Growth

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Develop and own DubClub’s lifecycle marketing and CRM strategy across creators and subscribers.
  • Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.
  • Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.
  • Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality.
  • Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs.
  • Work closely with Product, Data, and Engineering to define customer events, triggers, data requirements, and in-product lifecycle experiences.
  • Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact.
  • Analyze customer behavior to identify drop-off points, retention drivers, churn risks, and opportunities to increase lifetime value.
  • Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI.
  • Own and optimize DubClub’s CRM platform, campaign infrastructure, deliverability, and communication governance.
  • Use AI and automation to improve personalization, campaign operations, reporting, and team efficiency.
  • Establish reusable lifecycle frameworks that allow DubClub to scale without relying on repetitive manual outreach.
  • Influence the product roadmap by identifying customer experience improvements that can increase engagement and retention.

Requirements

What you’ll need
  • 6 or more years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function.
  • Experience building or significantly improving lifecycle programs for a consumer subscription, marketplace, creator platform, sports, gaming, media, or e-commerce business.
  • A track record of improving outcomes such as activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value.
  • Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication.
  • Experience using CRM or marketing automation platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar tools.
  • Strong analytical skills and experience using customer data, cohort analysis, and experimentation to guide decisions.
  • Experience partnering closely with Product, Data, Engineering, and customer-facing teams.
  • Comfort working in an early-stage environment where you will need to set the strategy and execute the work.
  • Strong communication, project management, and cross-functional collaboration skills.
  • Curiosity about AI and experience using automation to create more personalized customer experiences or improve operational efficiency.

Benefits

Comp & perks
  • Health insurance
  • 401(k)
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities