DTN

Marketing Operations Manager

DTN

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Salary

💰 $71,250 - $95,000 per year

About the role

  • Platform Ownership: Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on HubSpot Marketing Hub and Operations Hub.
  • Technical Implementation: Implement and manage marketing assets such as forms, CTAs, and trackable assets.
  • Ensure proper lead flow and attribution.
  • Integrations: Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems.
  • System Maintenance: Proactively manage and maintain the technology stack, including user permissions and system updates.
  • Data Integrity: Be directly responsible for the health and cleanliness of our HubSpot database. Partner with Director of Data to ensure data accuracy, consistency, and completeness.
  • Data Enrichment & Hygiene: Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization.
  • Segmentation & Personas: Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data.
  • Compliance: Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA).
  • Lead Management: Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner.
  • Process Improvement: Identify opportunities to streamline and automate system processes to increase efficiency and scalability.
  • Optimization: Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimize conversion rates and engagement.
  • Cross-Functional Alignment: Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR.
  • Stakeholder Support: Provide support and training to internal stakeholders on HubSpot functionality and best practices.

Requirements

  • HubSpot Mastery: An expert user of HubSpot Marketing Hub and Operations Hub, with deep, hands-on experience in advanced features, system administration, and automation.
  • Salesforce Integration: In-depth knowledge of setting up and managing a seamless integration between HubSpot and Salesforce.
  • Data-Driven Mindset: A strong analytical aptitude with the ability to interpret data and translate it into actionable insights.
  • Workflow Automation: Highly skilled in building automated workflows and data management flows within HubSpot to proactively fix data quality issues.
  • Reporting & Analytics: The ability to build robust dashboards and reports in HubSpot to monitor data quality and provide actionable insights.
  • Attention to Detail: Meticulous attention to detail and a commitment to data accuracy and quality.
  • Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Problem-Solving: A proactive and creative problem-solver who can troubleshoot technical issues and optimize processes.
  • Education: Bachelor's degree in Marketing, Business, Computer Science or a related field. Certifications from major marketing automation platforms like HubSpot, Marketo, or Salesforce are highly valued.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
HubSpot Marketing HubHubSpot Operations HubSalesforce IntegrationWorkflow AutomationData ManagementReportingAnalyticsLead ScoringSegmentationA/B Testing
Soft Skills
Attention to DetailCommunicationCollaborationProblem-SolvingAnalytical AptitudeProcess ImprovementStakeholder SupportCross-Functional AlignmentData-Driven MindsetCreativity
Certifications
HubSpot CertificationMarketo CertificationSalesforce CertificationBachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Computer Science