
BI Supervisor – Social Media
DRUID
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Analyze social media campaigns: review reach, engagement, consumption, retention, and performance by platform.
- Conduct top-tier social listening: sentiment analysis, brand health, share of voice, and conversation mapping.
- Monitor conversation patterns, trends in digital culture, and potential risks to the brand.
- Build reports and dashboards focused on social and digital culture.
- Ensure listening tools use correct classifications (taxonomies).
- Turn numbers (quantitative and qualitative data) into actionable recommendations and strategies.
- Monitor and structure analyses during crises—both emergency response and preventive scenarios.
- Present results to clients with clarity, a business perspective, and effective storytelling.
- Collaborate with Content, Creative, and client teams.
Requirements
- At least 5 years of experience in social media and social intelligence within agencies.
- Familiarity with social listening tools (Sprout Social, Stilingue, Brandwatch, or similar).
- Extensive experience with engagement, consumption, retention, and performance metrics across multiple formats.
- Ability to interpret qualitative conversations and correlate them with structured quantitative data.
- Highly organized, able to manage multiple sub-brands and tasks simultaneously.
- Advanced English (will interact with external teams).
- Experience with dashboards and BI tools such as Power BI or Looker.
- Understanding of paid media metrics and how to integrate them with performance data.
Benefits
- Diversity within our team is essential to strengthening our culture! We encourage people who identify with any form of diversity—gender identity, race/skin color, ethnicity, social group, sexual orientation, age, disability, and others—to apply.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media analysissentiment analysisperformance metricsquantitative data interpretationqualitative data interpretationdashboard creationbusiness intelligence toolspaid media metricscrisis managementreporting
Soft Skills
organizational skillscommunication skillsstorytellingcollaborationclarity in presentation