Dropout Companies

Social Media Manager

• Manage day-to-day posting, scheduling, and content delivery across TikTok, Instagram, YouTube Shorts, and emerging platforms
• Create, iterate, and execute content that fits each platform natively — static posts, Reels, Stories, Shorts, trend-driven videos, behind-the-scenes clips
• Build and maintain monthly/weekly content calendars aligned with brand and campaign goals
• Cultivate community: engage with comments, DMs, trends, and audience interactions authentically
• Partner with the influencer team to integrate UGC and amplify creator content across channels
• Track, analyze, and report social performance (growth, engagement, reach, conversion) to optimize strategy and execution
• Stay ahead of social trends, algorithm shifts, and cultural moments — and translate them into relevant content
• Contribute to campaign ideation with hooks, formats, and narrative direction
• Collaborate with internal creatives and external freelancers to scale output without sacrificing quality
• Balance multiple projects and priorities with strong organization and relentless follow-through

Influencer Marketing

• **Responsibilities & Key Deliverables**
• - Lead strategy, execution, and optimization of all influencer, creator, and ambassador programs across Dropout brands
• - Define frameworks, budgets, and measurement models (KPIs, ROI, attribution) for influencer investment
• - Identify, recruit, negotiate, and manage partnerships with influencers, creators, macro, micro, and nano talent
• - Build scalable systems, agency/freelancer relationships, and infrastructure to support recurring influencer campaigns
• - Oversee contracts, compensation models, usage rights, content guidelines, and legal compliance
• - Collaborate cross-functionally with brand, creative, content, social, performance, and product teams to ensure influencer activity aligns and amplifies brand campaigns
• - Drive alignment between organic / cultural influencer efforts and performance / paid social
• - Oversee content quality control, campaign approval process, and creative alignment
• - Lead, mentor, and grow a team (or team structure) dedicated to influencer/creator work
• - Monitor trends, platforms (e.g. TikTok, Instagram, emerging apps), creator economy shifts, and adjust strategy accordingly
• - Forecast budgets, manage P&L for influencer programs
• - Report to leadership on program performance, insights, pipeline, and strategic opportunities

VP of Influencer

Graphics Designer

• - Design visually engaging, brand-consistent assets across digital, social, apparel, OOH, e-commerce, retail, and events
• - Translate cultural trends into bold creative that resonates with Gen-Z and millennial audiences
• - Concept, mock-up, and execute high-impact designs with strong digital sensibilities, raising the bar for visual excellence
• - Collaborate with brand and marketing teams to craft culturally relevant, disruptive, and brand-defining moments
• - Manage day-to-day creative production with strong organization, ensuring deadlines, quality, and brand standards are met
• - Contribute to a dynamic, fast-paced creative environment, supporting photoshoots, campaign development, and multiple concurrent projects
• - Provide feedback to freelancers and external partners, while staying ahead of industry trends and inspiring the team with fresh insights

Social Media Manager

VP of Influencer

Senior Graphic Designer