Dropbox

Talent Brand Creative & Campaigns Lead

Dropbox

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $143,800 - $194,600 per year

Job Level

Senior

About the role

  • Lead creative direction and content strategy across global and localized Talent Brand campaigns.
  • Create social content (copy, scripts, visual direction) and guide stakeholder alignment and approvals, alongside Talent Brand & Insights.
  • Lead the full storytelling pipeline from ideation to narrative architecture to creative asset development.
  • Own the strategy, design and ongoing management of the employee advocacy program (e.g., DSMN8), empowering employees to share authentic, on-brand stories.
  • Shape the Talent Community engagement strategy, including newsletters, storytelling series, updates, and distribution.
  • Partner with Brand & Insights to ensure creative is insight-backed, consistent with the Employer Value Proposition, and optimized for performance.
  • Partner with Experiential Activation to plan pre-, during-, and post-event content capture, storytelling, and amplification.
  • Lead Poland market strategy, in partnership with International Recruiting and local market teams, ensuring localized creative, campaigns, and activations are culturally relevant and high-impact.
  • Ensure narrative consistency across channels including social, career site content (produced in partnership with Brand & Insights), events, and internal channels.
  • Manage creative workflows and agencies, ensuring efficiency, quality, and alignment with Dropbox brand guidelines.
  • Prepare for AI-enabled creative scale by establishing modular and automated creative systems.

Requirements

  • At least 6 years experience in creative strategy, content development, campaign production, and/or brand storytelling
  • Strong writing, concepting, and narrative development skills.
  • Experience building social media content for brand storytelling, including short-form, visual, and multimedia content.
  • Experience developing integrated campaigns and/or multi-channel narratives.
  • Ability to manage multiple stakeholders, creative workflows, and review cycles.
  • Collaborative mindset and comfort partnering with key stakeholders and teams.
  • Clear communication and ability to pitch creative ideas to diverse audiences.
  • Data-aware approach to creativity and comfort using insights to refine direction and measure impact.
  • Comfort in applying HR as a Product thinking to creative operations and campaign planning.
  • Demonstrated experience using AI tools for creative ideation, content creation, or workflow acceleration.
Benefits
  • Health insurance
  • Employee advocacy program
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategycontent developmentcampaign productionbrand storytellingsocial media contentnarrative developmentintegrated campaignsmulti-channel narrativesAI tools for creative ideationworkflow acceleration
Soft Skills
strong writingconceptingcollaborative mindsetclear communicationability to manage stakeholderscomfort in pitching ideasdata-aware creativityability to refine directioncomfort in HR as a Product thinkingability to manage creative workflows