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Analyst

• Develop, manage, and optimize paid media strategies focused on performance, sustainable growth, and delivering measurable results;
• Ensure efficient investment, continuous improvement of campaigns, and strengthening of the brand across digital channels;
• Plan, execute, and monitor campaigns at different stages of the sales funnel;
• Track, analyze, and interpret performance metrics and indicators;
• Conduct A/B tests and ongoing optimizations to improve results;
• Produce analyses, reports, and strategic insights to support decision-making;
• Work collaboratively with marketing, CRM, content, e-commerce, and commercial/sales teams;
• Identify growth opportunities, new tools, and trends in the digital market;
• Maintain close oversight of key channels and media partners;
• Contribute to strengthening the brand's digital presence, always aligning performance with positioning.

Media Analyst (Paid Media)