Media Analyst (Paid Media)

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Analista de Mídia developing paid media strategies for digital marketing. Focused on performance, sustainable growth, and strengthening the brand's presence in digital channels.

Posted 7/23/2026full-timeNiterói • BrasilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing paid media strategies across various digital platforms, with a strong focus on performance metrics, campaign management, and collaborative teamwork. Proficient in analyzing KPIs and leveraging data analytics to drive sustainable growth and brand positioning.

Highest-signal resume keywords

Paid Media ManagementMedia Platforms (Meta Ads, Google Ads, TikTok Ads)KPI AnalysisData Analytics ToolsStrategic Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance OptimizationA/B TestingConversion Funnel AnalysisROI AnalysisROAS Analysis

Soft Skills

Analytical SkillsCommunication SkillsCollaboration

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsPerformance Tools

Industry Keywords

Digital MarketingPerformance MarketingBrand PositioningSales Funnel

About the role

Key responsibilities & impact

Develop, manage, and optimize paid media strategies focused on performance, sustainable growth, and delivering measurable results;
Ensure efficient investment, continuous improvement of campaigns, and strengthening of the brand across digital channels;
Plan, execute, and monitor campaigns at different stages of the sales funnel;
Track, analyze, and interpret performance metrics and indicators;
Conduct A/B tests and ongoing optimizations to improve results;
Produce analyses, reports, and strategic insights to support decision-making;
Work collaboratively with marketing, CRM, content, e-commerce, and commercial/sales teams;
Identify growth opportunities, new tools, and trends in the digital market;
Maintain close oversight of key channels and media partners;
Contribute to strengthening the brand's digital presence, always aligning performance with positioning.

Requirements

What you’ll need

Solid experience managing paid media and digital performance;
Advanced knowledge of media platforms (Meta Ads, Google Ads, TikTok Ads, among others);
Strong analytical skills and strategic mindset;
Experience analyzing KPIs, conversion funnels, ROI, and ROAS;
Familiarity with data analytics and performance tools;
Organized, proactive, and results-oriented profile;
Good communication skills and ability to work collaboratively across teams.

Benefits

Comp & perks

Benefits not specified