Drata

Paid Search Manager

Drata

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £60,400 - £74,550 per year

About the role

  • Manage, optimize, and execute paid campaigns across Google and Bing.
  • Monitor daily account performance, making adjustments to bids, targeting, and ad copy to maximize ROI.
  • Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy.
  • Develop and test ad copy, landing pages, and bidding strategies for continuous improvement.
  • Analyze campaign performance data, generating actionable insights and recommendations.
  • Report regularly on KPIs including CTR, CPC, CPA, ROAS, and conversion rates.
  • Collaborate with cross-functional teams to align paid search strategy with broader marketing initiatives.
  • Stay up to date with industry trends, search engine updates, and best practices to maintain a competitive edge.
  • Leverage AI tools to audit campaign performance, identify optimization opportunities, and automate repetitive tasks.
  • Implement and analyze Offline Conversion Tracking (OCT) to connect ad performance with pipeline and revenue outcomes.

Requirements

  • 3-5 years of hands-on experience managing global PPC campaigns, preferably within an agency setting or for a B2B SaaS company.
  • Strong understanding of Google Ads, Bing Ads, and other paid media platforms.
  • Experience with display, remarketing, and/or paid social campaigns.
  • Proven track record of driving measurable results through paid search.
  • Highly analytical, with the ability to interpret campaign data and translate insights into strategy.
  • Proficient with bid management tools, analytics platforms (e.g., Google Analytics), and spreadsheets.
  • Self-starter who thrives in a fast-paced environment and can manage multiple priorities simultaneously.
  • Excellent communication skills with the ability to present findings clearly and persuasively.
Benefits
  • Health & Wellness: 100% coverage for supplemental medical and dental for employees and dependents
  • Learning & Development: $500 USD annually towards professional development opportunities + $250 USD annually towards personal development opportunities
  • Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
  • Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)
  • Work Remotely: Flexible hours and work from home plus up to $1,000 USD annually to cover necessary business related items for your home office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementkeyword researchcompetitive analysisaudience segmentationad copy developmentlanding page optimizationbidding strategiesdata analysisconversion trackingROI maximization
Soft Skills
analytical skillscommunication skillsself-startertime managementcollaborationstrategic thinkingpresentation skillsadaptabilityproblem-solvingattention to detail