Vice President, Growth Marketing
Experian
Customer Growth & Lifecycle Marketing Manager
Drata
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $141,900 - $175,200 per year
Job Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Expansion Campaigns: Lead quarterly expansion sizing and design targeted campaigns to accelerate cross-sell and up-sell growth.
- Customer Journey Mapping: Define and optimize the customer journey across onboarding, adoption, retention, renewal, and expansion, ensuring communications align to each stage.
- Customer Lifecycle Programs: Build and execute lifecycle campaigns across multiple channels (email, in-app, webinars, and other digital touchpoints).
- Experimentation & Optimization: Run A/B tests, analyze results, and refine campaigns for maximum engagement, retention, and growth.
- Targeted Campaigns: Partner with Account Management and CSG teams to deliver highly personalized campaigns that drive customer adoption and account penetration.
- Program Strategy & Execution: Own the end-to-end planning, execution, and measurement of growth and lifecycle campaigns.
- AI-Enabled Workflows: Apply AI tools to enhance segmentation, personalization, and campaign execution at scale.
- Data & Insights: Own reporting and analytics for lifecycle and expansion campaigns, tracking KPIs such as retention rates, renewal rates, expansion revenue, and customer engagement.
- Cross-Functional Partnership: Collaborate with Revenue, Field, AM, and CSG teams to align marketing with customer growth priorities.
Requirements
- 6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS.
- Proven ability to design and execute customer lifecycle programs across onboarding, adoption, retention, renewal, and expansion.
- Strong track record of delivering cross-sell and up-sell growth campaigns with measurable impact.
- Experience with customer journey mapping, segmentation, and personalized campaigns.
- Data-driven mindset with expertise in reporting, analytics, and campaign optimization (including A/B testing).
- Strong AI mindset — eager to leverage AI for personalization, targeting, and campaign automation.
- Highly customer-centric, with a deep understanding of customer journeys and how to influence them through marketing.
- Exceptional collaboration skills and experience working with Account Management, Customer Success, and Revenue teams.
- Experience in B2B SaaS or cybersecurity industries preferred.
Benefits
- Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- 401K: Reach your financial goals while reducing your taxes
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketinglifecycle marketingcustomer marketingcustomer journey mappingA/B testingcampaign optimizationsegmentationpersonalizationreportinganalytics
Soft skills
collaborationcustomer-centricdata-driven mindsetexceptional communicationstrategic thinking
