Dr. Bronner's

Content Manager

• Develop and implement an online marketplace content strategy that aligns with brand positioning and drives traffic, sales, and brand equity.
• Own the strategy, optimization, and performance of product detail pages (PDPs), A+ content, Brand Stores, and Brand Story for maximum conversion and discoverability.
• Collaborate with Paid Media teams to align marketplace content with advertising campaigns (sponsored ads, DSP, seasonal promotions) and ensure strong intent alignment from ad to PDP/brand store.
• Oversee product setup, catalog management, and PDP optimization across marketplaces with attention to user flows, variation selection, and mobile-first shopping behavior.
• Manage product attributes, variations, and taxonomy to ensure complete, accurate, and optimized listings.
• Work with creative teams defining UX- and CRO-informed creative briefs for content across PDPs, A+ content and brand stores (this role is responsible for creative briefs; creative execution is handled by design team).
• Own marketplace CRO performance for PDPs and brand stores, using UX best practices, testing, and analytics to drive measurable conversion improvements.
• Use marketplace analytic tools to track and optimize content and merchandising performance.
• Conduct A/B testing of PDPs, images, and copy to improve conversion and CTR.
• Monitor competitor activity and emerging marketplace trends to inform ongoing content and merchandising improvements.
• Maintain content compliance with each retailers requirements and brand guidelines.
• Stay updated on marketplace algorithm changes and content best practices stay competitive.
• Other duties as assigned within job scope.

Digital Content, Merchandising Manager